“There's no way this is what we're doing on Meta…”

That’s what our client’s new agency told them on one of their first initial calls…

And they were being pretty aggressive about it. 

We talk to growth marketers on a daily basis who know they have fuzzy attribution problems…

And most CMOs have resigned themselves to stitching together dashboards and not having a clear story to share with their board.

But that’s not something we accept… and neither should you…

So we went to work on investigating what was causing Meta to claim 3x more conversions than what our GA4 based reporting was showing for a single ad set.

In looking at their setup we found that they have 7 different pixels that were active…

They had set up some as back up, one was from an old agency…

But the same purchase event was landing in at least three of these pixels at any given time.

So their Meta attribution numbers were significantly inflated compared to reality. 

Their CMO was looking at Meta ROAS and CPA numbers that were way better than the truth…

That may have led him to scale the wrong ads… scale into Meta based on an imaginary opportunity… 

Luckily, we got this pixel issue resolved very quickly and now their marketing team (and their new agency) have more confidence in their data and attribution than ever before. 

We were so glad to hear on a recent call with this client when he said, “I really appreciate you guys and it’s clear that you're a partner to us and you have the same goal of wanting us to succeed.”

If you don’t trust your attribution or marketing numbers… it could be a pixel issue just like this client… or something else entirely.

We don’t try and guess, me and my team dig into your setup, point out hidden problems you might not even know about and even offer to fix it for you if it makes sense. 

Imagine having full confidence in your marketing data and attribution and being able to walk into the boardroom with all the answers… before your CEO even asks. 

Here’s how:

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