Creative Performance Analytics Enhancement
Updated best and worst creative insights to show top/bottom 10% of creatives instead of fixed numbers for more meaningful performance analysis.
Adform Integration
Adform platform is now fully integrated into Blueprint, allowing Blueprint to pull advertising data and reporting metrics.
CTV Platform Filtering
CTV platforms (like MNTN) are treated differently in the insights views.
Google Integration Permissions
Enhanced Google OAuth flow with additional permission verification step to ensure all required permissions are granted.
Enhanced Ad Content Display
Updated ad dashboards and modals to display comprehensive ad content including headlines, descriptions, and copy alongside creative assets.
Platform Algorithm Integration
Enhanced optimizer and scaling recommendations to consider platform-specific budget allocation algorithms and restrictions.
Insights Security Enhancement
Implemented service account-based authentication for improved security on insights API requests.
Search Ad Attribution Updates
Updated parsing and data structure for search ads to improve attribution accuracy across platforms.
Data Ingestion Notifications
Added real-time notifications system to inform users when data is being ingested from connected platforms, with dismissible banners and toast notifications across dashboard pages.
Login Page Redesign
In preparation for our new website (Yay!) we’ve redesigned the login and password reset pages to match our future design theme and improve user experience consistency.
Additional Bug Fixes
Fixed Adform data not appearing in attribution metrics
Replaced network icons with platform icons in ad reporting table
Improved Google Ads data pull query performance
Resolved Google Ads UTM tracking issues
Split search terms by conversion count in Exclude Keywords insight
Fixed modal displaying no data when breaking down creatives by ad
Enhanced the morning insight generation process