This week: Meta launched advanced placement controls for in-app Advantage+ campaigns, Google rolled out three major Performance Max updates, Pinterest unveiled shoppable video ads, Snap debuted a new AR catalog shopping experience, and TikTok expanded its dynamic product ads to more advertisers.
This week: Reddit reveals massive paid ad growth and gives advertisers more automation options, Google's AI Max expands with new location targeting and long-form headlines, TikTok's search ads gain traction with 25% more clicks and 38% lower CPCs, LinkedIn rolled out new ad exclusion tools, and Pinterest's improved pin-based marketing gained momentum with new shopping capabilities.
This week: Google rolled out Target Impression Share updates and Reddit cost import in GA4, Microsoft expanded Impression-Based Remarketing and launched Lifetime Budgets for Audience Ads, Meta announced new blocking tools for DMs, and TikTok partnered with MLS to stream live soccer matches.
Video Views Insights Bug Fix
This week: Google upgraded AI Mode with Gemini 2.5 Pro and added AI-powered local business calling, YouTube launched a mini Shopping carousel inside Gmail's Promotions tab, TikTok saw stronger ROAS than other platforms according to new research, LinkedIn released a comprehensive study on B2B video advertising, and Meta made changes to how brand assets are handled in Performance Max campaigns.
