This week: Google rolled out major API upgrades and CTV measurement tools while also dropping several Search Console features, Meta expanded AI capabilities for app advertisers and launched new Instagram metrics, The Trade Desk and PubMatic are dismantling the deal ID system, TikTok expanded broadcast messaging access, and Reddit doubled down on its shopping insights capabilities.
This week: Meta introduced new lead generation tools and saw record Q3 revenue growth despite market skepticism, Google rolled out Promotion assets for Search and Performance Max campaigns while continuing to dominate with 16% revenue growth, Reddit hit profitability for the first time and became the #3 most-visited US site as ad revenue surged 74%, Microsoft Ads experienced a brief web UI outage (though ad serving continued uninterrupted), and Pinterest launched a voice-powered visual search assistant to help advertisers reach users with multimodal queries.
This week: Meta introduced new AI-powered ad creation tools, Google made significant updates to Performance Max campaigns and Ads API, Pinterest launched its new "Premier" platform for large advertisers, TikTok expanded its Brand Lift Study capabilities with new metrics, and Reddit rolled out a self-serve ads platform for small businesses.
This week: YouTube captured sports viewer attention with expanded ads, Meta launched AI-powered creative tools for brand campaigns, Google rolled out clearer PMax reporting and deeper web-to-app connections, TikTok strengthened its search ads with impressive purchase lift metrics, and Reddit introduced new publisher insights to help media brands track content performance.
This week: Google won't have to sell Chrome after judge's antitrust ruling but must share search data with competitors, Meta announced wearables coming to their Connect conference, Google Ad Manager is taking steps toward independence, Apple is building its own AI search engine, and TikTok expanded its shopping options to more businesses.
This week: Google fixed their crawling issues affecting site indexing, LinkedIn introduced new local ad targeting options, Amazon restarted Google Shopping campaigns internationally, Microsoft added channel reporting for Performance Max at the account level, and TikTok shared new data on how users engage with creators.
