Blueprint Blog

Just Ad'ed July 21 - July 27

Just Ad'ed July 21 - July 27

This week: Google rolled out Target Impression Share updates and Reddit cost import in GA4, Microsoft expanded Impression-Based Remarketing and launched Lifetime Budgets for Audience Ads, Meta announced new blocking tools for DMs, and TikTok partnered with MLS to stream live soccer matches.

Read More »
Just Ad'ed July 14 - July 20

Just Ad'ed July 14 - July 20

This week: Google upgraded AI Mode with Gemini 2.5 Pro and added AI-powered local business calling, YouTube launched a mini Shopping carousel inside Gmail's Promotions tab, TikTok saw stronger ROAS than other platforms according to new research, LinkedIn released a comprehensive study on B2B video advertising, and Meta made changes to how brand assets are handled in Performance Max campaigns.

Read More »
Just Ad'ed July 07 - July 13

Just Ad'ed July 07 - July 13

This week: Google rolled out AI Mode in India without requiring Labs signup, while also releasing enhanced forecasting tools in Keyword Planner; TikTok is developing a separate US version of its app ahead of a possible forced divestiture; Cloudflare introduced Pay Per Crawl to let publishers charge AI crawlers; and a new study revealed that AI tools get PPC advice wrong 20% of the time.

Read More »
Just Ad'ed June 30 - July 06

Just Ad'ed June 30 - July 06

This week: Google introduced AI Max as a distinct search match type in reporting, Cloudflare moved to block AI crawlers by default, TikTok launched Brand Consideration Ads targeting purchase-stage users, Meta added Threads DM functionality, and Google Merchant Center rolled out automatic tax calculation for U.S. sellers.

Read More »
Just Ad'ed June 23 - June 29

Just Ad'ed June 23 - June 29

This week: Google launched ads in AI Mode and unveiled URL Inclusions for better ad content control, Microsoft revamped its policy enforcement with asset-level reviews, Retail Media Networks faced questions about transparency and incrementality, Pinterest introduced new visual search features, and LinkedIn added content formatting options to boost engagement.

Read More »
Just Ad'ed June 16 - June 22

Just Ad'ed June 16 - June 22

This week: TikTok received another deadline extension for its US divestiture, Meta rolled out Opportunity Score to improve ad performance, Pinterest updated its discovery algorithms, Google introduced Privacy Sandbox alternatives to cookies, and Microsoft overhauled its advertising platform with improved reporting and Performance Max updates.

Read More »
Just Ad'ed June 09 - June 15

Just Ad'ed June 09 - June 15

This week: TikTok received another deadline extension for its US divestiture, Meta rolled out Opportunity Score to improve ad performance, Pinterest updated its discovery algorithms, Google introduced Privacy Sandbox alternatives to cookies, and Microsoft overhauled its advertising platform with improved reporting and Performance Max updates.

Read More »
Just Ad'ed June 02 - June 08

Just Ad'ed June 02 - June 08

This week: Microsoft Advertising welcomed Navah Hopkins as its new Ads Liaison, Google released AI Max for Search campaigns with 14% higher conversion rates, Meta unveiled deeper personalization tools for advertisers, YouTube received brand safety accreditation for its ad placement processes, and RollerAds expanded its push notification offerings with impressive publisher results.

Read More »
Just Ad'ed May 26 - June 01

Just Ad'ed May 26 - June 01

This week: Google updated YouTube Insights Finder to help advertisers understand audience behavior and confirmed it won't provide separate AI Mode performance data in Search Console. LinkedIn added new ad transparency features to help users understand why they're seeing certain ads, Meta announced it's pushing for more platform-wide age verification requirements, and X vowed to give the platform more strategic focus going forward.

Read More »