This week: Meta rolled out AI-powered ad recommendations as the default while simultaneously launching premium strategy sessions for top tier subscribers, ChatGPT and Perplexity pushed deeper into AI-powered shopping experiences that could reshape product discovery, Google expanded Custom Segments capabilities (though details remain frustratingly vague) and introduced direct video uploads to Performance Max, YouTube unveiled AI-powered tools for Shorts creation and music generation, and Snapchat doubled down on Q5 opportunities while Meta's ad platform experienced its annual "Glitchmas" holiday chaos.

Features & Improvements

Integration Library UI Improvements

This week: Google rolled out new AI features and ad products while facing regulatory heat in the EU, Meta expanded encrypted messaging on X and tested new commerce tools, TikTok launched holiday advertising guides and new creator protections, Microsoft retired its mobile advertising app in favor of web-only management, and Adobe dropped $1.9 billion to acquire Semrush in a major consolidation play.

This week: Google rolled out AI-powered campaign advisors and expanded display creative visibility, Amazon launched location-based interactive video ads for Prime Video, Meta reported significant performance gains from its AI targeting tools, Reddit highlighted automated targeting improvements across all objectives, and TikTok introduced new Group Chat features for creators while releasing its Shop Safety Report.

This week: Google rolled out major API upgrades and CTV measurement tools while also dropping several Search Console features, Meta expanded AI capabilities for app advertisers and launched new Instagram metrics, The Trade Desk and PubMatic are dismantling the deal ID system, TikTok expanded broadcast messaging access, and Reddit doubled down on its shopping insights capabilities.

This week: Meta introduced new lead generation tools and saw record Q3 revenue growth despite market skepticism, Google rolled out Promotion assets for Search and Performance Max campaigns while continuing to dominate with 16% revenue growth, Reddit hit profitability for the first time and became the #3 most-visited US site as ad revenue surged 74%, Microsoft Ads experienced a brief web UI outage (though ad serving continued uninterrupted), and Pinterest launched a voice-powered visual search assistant to help advertisers reach users with multimodal queries.

Features & Improvements

Halo Effect - AI-Powered Budget Optimization

This week: Meta introduced new AI-powered ad creation tools, Google made significant updates to Performance Max campaigns and Ads API, Pinterest launched its new "Premier" platform for large advertisers, TikTok expanded its Brand Lift Study capabilities with new metrics, and Reddit rolled out a self-serve ads platform for small businesses.

Features & Improvements

Insights Dashboard Time Scale Alignment

Features & Improvements

Insights Overview Dashboard