This week: TikTok received another deadline extension for its US divestiture, Meta rolled out Opportunity Score to improve ad performance, Pinterest updated its discovery algorithms, Google introduced Privacy Sandbox alternatives to cookies, and Microsoft overhauled its advertising platform with improved reporting and Performance Max updates.
This week: TikTok received another deadline extension for its US divestiture, Meta rolled out Opportunity Score to improve ad performance, Pinterest updated its discovery algorithms, Google introduced Privacy Sandbox alternatives to cookies, and Microsoft overhauled its advertising platform with improved reporting and Performance Max updates.
This week: Microsoft Advertising welcomed Navah Hopkins as its new Ads Liaison, Google released AI Max for Search campaigns with 14% higher conversion rates, Meta unveiled deeper personalization tools for advertisers, YouTube received brand safety accreditation for its ad placement processes, and RollerAds expanded its push notification offerings with impressive publisher results.
This week: Google updated YouTube Insights Finder to help advertisers understand audience behavior and confirmed it won't provide separate AI Mode performance data in Search Console. LinkedIn added new ad transparency features to help users understand why they're seeing certain ads, Meta announced it's pushing for more platform-wide age verification requirements, and X vowed to give the platform more strategic focus going forward.
This week: Facebook improves ad targeting capabilities with deeper first-party data integration, Google Ads rolls out new tools to measure in-store campaign performance, Pinterest tests collaborative board ads for brands and influencers, Reddit showcases new ad placements aimed at high-engagement subreddits, and Twitter doubles down on spaces with audio ad options for monetization.
This week: Hulu debuts pause-activated ads for holiday streaming, Meta tests influencer co-branded ad campaigns, TikTok launches AI-driven ad performance predictors, Google Ads introduces localized campaign metrics for small businesses, and Shopify rolls out personalized product discovery ads for merchants.
This week: Meta introduces AI-powered A/B testing for ad creatives, Google Ads adds "moment targeting" for time-specific campaigns, TikTok tests immersive carousel ads, LinkedIn launches personalized messaging ads, and Snapchat rolls out new collaborative AR features for brands.
This week: Facebook rolls out predictive ad performance insights, Google explores voice-driven search ads, TikTok introduces "spark ads" for organic video amplification, LinkedIn expands job title targeting options, and Pinterest tests AI-powered seasonal trend predictions for brands.
This week: Twitter (X) introduces branded hashtag stickers for ad campaigns, YouTube launches "Creator Connect" to pair brands with rising creators, Google Ads tests automated video creation tools, Snapchat integrates AR shopping try-ons, and Reddit updates its ad manager with new performance metrics.
