This week: Google implemented new EU political ad declaration requirements and rolled out fresh updates for YouTube creators, Meta touted performance gains from its AI-powered ad tools, TikTok expanded creative options with vAI video generation, Perplexity made an audacious bid for Google's Chrome browser, and LinkedIn introduced new event promotion capabilities through Thought Leader Ads.
This week: LinkedIn introduced post-level insights to refine your content strategy, Meta pushed advertisers toward AI-powered targeting tools, Google removed manual language targeting from Search campaigns, Microsoft revealed their new Ad Studio, and TikTok capped hashtags at five per post to reduce spammy usage.
This week: Meta launched advanced placement controls for in-app Advantage+ campaigns, Google rolled out three major Performance Max updates, Pinterest unveiled shoppable video ads, Snap debuted a new AR catalog shopping experience, and TikTok expanded its dynamic product ads to more advertisers.
This week: Reddit reveals massive paid ad growth and gives advertisers more automation options, Google's AI Max expands with new location targeting and long-form headlines, TikTok's search ads gain traction with 25% more clicks and 38% lower CPCs, LinkedIn rolled out new ad exclusion tools, and Pinterest's improved pin-based marketing gained momentum with new shopping capabilities.
