This week: LinkedIn tests new ad formats aimed at B2B marketers, Google Ads introduces new audience targeting features, TikTok enhances its creator monetization options, YouTube expands its podcasting efforts, and LinkedIn tests new ad formats aimed at B2B marketers, and Amazon introduces new ad placements on its streaming service
LinkedIn is testing new ad formats specifically designed for B2B marketers, including interactive ad options and enhanced lead generation tools. These new formats are part of LinkedIn's broader push to solidify its position as the go-to platform for B2B advertising.
For B2B marketers, LinkedIn’s new ad formats offer exciting possibilities for reaching professional audiences more effectively. Testing these formats early could give you a competitive edge in capturing high-quality leads and driving conversions.
Google Ads has introduced advanced audience targeting features, including more granular demographic targeting and new interest categories. These updates are designed to help advertisers reach more specific segments of their target audience.
These new targeting options provide advertisers with the tools to create highly customized campaigns. If you’re looking to refine your audience targeting, now is a good time to experiment with these features to enhance ad relevance and performance.
TikTok is boosting its creator monetization efforts by expanding access to its Creator Fund and introducing new revenue-sharing models. These changes are aimed at attracting more creators to the platform and encouraging them to produce high-quality content.
For brands collaborating with TikTok creators, these updates mean more opportunities for partnerships and sponsored content. It’s worth exploring collaborations with creators who are newly eligible for monetization, as they may be more motivated to engage with brands.
YouTube is doubling down on podcasting by rolling out new features that make it easier to upload and monetize podcast content. The platform is also integrating podcasts into its existing ad ecosystem, providing new opportunities for advertisers.
If you're in the podcasting space or looking to get into it, YouTube's expansion into this format presents a significant opportunity. Brands should consider incorporating podcast ads into their YouTube strategy to tap into this growing medium.
Amazon is expanding ad placements on its streaming platform, Prime Video, offering advertisers more opportunities to reach viewers through pre-roll and mid-roll ads. This move is part of Amazon's strategy to compete with other ad-supported streaming services.
For advertisers, this expansion opens up new inventory on a popular platform. If you’re looking to diversify your video ad spend, Amazon's growing ad options on Prime Video might be worth exploring, especially as the platform gains more viewers.