This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.
LinkedIn is launching Accelerate, an AI-driven campaign tool, globally by early fall. This tool significantly reduces campaign creation time from 15 hours to just 5 minutes.
Accelerate promises to enhance LinkedIn campaign performance while reducing time and resources, making it highly valuable for B2B marketers. Advertisers using Accelerate experience a 15% increase in efficiency and a 52% lower cost per action.
Consider integrating Accelerate into their campaign strategy for improved performance. Despite some limitations in targeting niche B2B audiences, the potential gains in efficiency and cost savings make it a tool worth exploring.
Meta introduced overlay ads to Instagram Reels, providing new ad placements to reach users with banner ads during short-form video playback. These ads come in two formats: single-image and image carousel.
Instagram Reels is experiencing rapid growth and high user engagement, making it a valuable platform for advertisers. The new ad formats allow for greater flexibility in message crafting and product showcasing, enhancing advertising effectiveness.
Advertisers should incorporate these new ad placements into their strategies via Meta Ads Manager. Utilize both Advantage+ and manual placemen
Apple redesigned the App Store's Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. This update also added expandable suggestions and direct category browsing, moving top charts to the Browse section.
Advertisers will benefit from increased visibility as their apps are now prominently displayed at the top of the Search tab. This change is likely to boost ad exposure and click-through rates for app install ads.
Advertisers should leverage this new layout to maximize their app promotion strategies. Monitor how these changes affect app discovery patterns and adjust ad campaigns to take advantage of the prime placement in the Search tab.
Discord underwent a brand refresh on May 29, with a darker shade of purple and a new app developer kit to facilitate game and app integration. The platform also rolled out Discord Quests, limited-time advertisements encouraging users to engage with specific games for in-game rewards.
The rebrand and new features highlight Discord’s evolving role as a key marketing channel for game publishers, providing more direct ways for advertisers to connect with users. The introduction of Quests offers a more immersive and interactive advertising experience, appealing to Discord’s 200 million-strong user base.
Game publishers and marketers should explore leveraging Discord Quests to enhance user engagement and drive game promotion. Additionally, non-gaming brands should consider utilizing Discord’s open API and integration capabilities to create innovative marketing campaigns and tap into diverse interest-based communities.
Snapchat, reaching 800 million people monthly and 75% of 13-24-year-olds daily in over 25 countries, has partnered with VideoAmp to offer reach planning and measurement tools to agencies.
The partnership provides agencies with tools to plan and measure Snapchat campaigns, integrating video and AR formats. This enhances budget allocation and campaign effectiveness by understanding key metrics like incremental reach to TV.
Use VideoAmp’s tools for planning and measuring Snapchat campaigns, and analyze Snapchat’s audience composition during the planning process.