Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
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Low-Activity Keywords: Google's Spring Cleaning for Advertisers
📈What Happened?
Google to automatically pause low-activity keywords, defined as those that haven't generated impressions in over a year.
🔍Why Does It Matter?
Google's motivation this move is to help advertisers simplify their accounts and focus on keywords that drive results - advertisers can still unpause the keywords, but are recommended only to do so for those expected to receive impressions in the near future.
⚖️ What Should We Do?
Advertisers should refine their keywords, paying attention to the ones that are generating impressions and the ones that aren't.
Ad-tech consulting group DeepSee introduces the Publisher Research Portal, aimed at enhancing transparency in the programmatic advertising industry.
The platform utilizes data collected from web crawlers to offer advertisers insights into the quality of publishers, seeking to address concerns of fraud and waste in the ad-tech ecosystem.
Advertisers can utilize the new tool to make more informed decisions when selecting publishers and optimizing their programmatic advertising strategies.
TikTok announces new features within its Pulse Premiere ad offering, meant to give advertisers more control over their ad placements on the platform.
With the looming ban, TikTok keeps its focus on enhancing its advertising capabilities. The new features aim to provide advertisers with greater control and customization options for their ad placements, potentially improving the effectiveness of their campaigns.
For advertisers, leveraging TikTok's enhanced advertising features, such as Pulse Custom Lineups and Pulse Premiere Tentpole Moments, can provide opportunities to engage with the platform's diverse user base.
Microsoft's AI assistant Copilot becomes available for all advertisers across Microsoft Advertising Platform.
Copilot is designed to assist advertisers by streamlining routine tasks, enabling them to focus on strategic decision-making and enhancing overall performance within the ad platform.
Copilot offers several AI-powered capabilities within the ad platform, including natural language conversational chat, recommendations for ad creative assets, and AI-generated images on demand.
AnalyticsIQ rolls out ChannelIQ, a new addition to its suite of predictive data solutions meant to unlock consumer marketing channel preferences, offering brands and marketers actionable insights to optimize their messaging, targeting, and overall campaign performance.
Using AnalyticsIQ's proprietary research-based approach, ChannelIQ offers insight into consumer channel preferences, content consumption patterns, and advertising responsiveness.
The new tool could be beneficial to advertising campaigns using predictive analytics.
OpenAI set to roll out new AI-powered search product on Monday, strategically timed to coincide with Google's annual I/O conference.
This platform could be a huge threat to Google, as OpenAI's search feature will be integrated into its ChatGPT chatbot, potentially offering features like citations and being partly powered by Bing.
Users should monitor the new platform closely to see what opportunities it may have to offer.
Meta announces the launch of its Meta Verified subscription plan for brands, moving away from its original stance of providing free access to its platform.
The subscription plan offers four tiers, ranging from Standard to Max, with prices reaching up to $1,000 per month.
For advertisers accustomed to leveraging Facebook and Instagram for marketing purposes, it's essential to evaluate the potential benefits and drawbacks of subscribing to Meta Verified tiers.
Walmart and Disney announce partnership to enable advertisers to utilize Walmart's shopping data to target audiences on Disney's streaming platforms, including Disney Plus and Hulu.
This collaboration allows Walmart advertisers to leverage the retailer's extensive shopper data alongside Disney's Audience Graph tools, enhancing campaign effectiveness.
This Walmart-Disney partnership presents an opportunity to explore new approaches to targeted advertising on streaming platforms.
Reddit's new advertising business saw $222.7 million in revenue last quarter, marking a 39% increase year over year.
The platform's partnership with Google, aimed at improving search engine AI tools, has contributed to a surge in traffic. However, Reddit remains cautious about data usage and is selective about licensing agreements.
As Reddit continues to expand its advertising offerings and explore strategic partnerships, advertisers should consider incorporating the platform into their marketing strategies.
Pinterest has introduced a new Media Buyer Certification program on Pinterest Academy, recognizing marketers' expertise and on-the-job experience in utilizing Pinterest for advertising.
The program aims to help marketers showcase their skills effectively while enabling agencies and brands to identify top talent swiftly.
The Media Buyer Certification program presents an opportunity to validate and showcase their expertise in Pinterest advertising. Marketers with two to five years of media buying experience, including one to two years specifically using Pinterest advertising tools, are encouraged to pursue this certification.
Youtube revises it's advertising pitch for the upfront market, with a focus on creating more scarcity and offering new tools.
The platform is raising the threshold for its YouTube Select program, now including the top 1% of channels, as well as introducing AI-powered ad optimization for non-skippable ads and branded QR codes.
Advertisers should take advantage of the new features being put out by Youtube, utilizing the top 1% of channels for high-quality, targeted advertising opportunities.
Netflix's ad-supported tier hits 40 million users monthly, globally.
Netflix is now doubling down on the ad business, developing its own advertising platform and partnering with major ad tech companies like Google and The Trade Desk.
Advertisers should monitor the platform's growth, and utilize Netflix’s advanced ad tech, powered by collaborations with top companies.
Warner Bros Discovery (WBD) rolls out new advanced ad products for Max, including shoppable ads, advanced contextual targeting, and interactive video formats.
The new ad products aim to enhance brand engagement and consumer action, with features like click-to-contact and viewer’s choice on the interactive ads.
Advertisers should leverage the shoppable ads to implement advanced contextual targeting to match ads with relevant content moments.
Screenvision Media announces new guarantees on incremental reach, including the launch of Screenvision Amp, breakthrough research tools, and content partnerships.
Screenvision Amp offers advanced digital solutions, enhancing brand messages before, during, and after films, providing advertisers with measurable outcomes and increased confidence in cinema advertising.
Advertisers should take advantage of Screenvision’s guarantees for measurable business outcomes.
Snapchat partners with Datahash to simplify CAPI setup for advertisers and send web events without cookies after CAPI integrations grew 300% in Q1 2024.
This partnership allows advertisers easier access to CAPI setup for better conversion optimization and accurate ROAS.
Advertisers using Snapchat should monitor the new CAPI setup, as Advertisers have seen +25% purchase value and -18% cost when using CAPI and Snap Pixel.
Amazon launches Performance+, a product that uses machine learning within Amazon's demand-side platform to optimize advertising campaigns based on predicted conversion rates.
The new product marks Amazon's first entry into the AI-driven ad automation market, competing directly with Google and Meta.
Advertisers should utilize the platform for more control and potentially better results, as Amazon claims significant cost-per-acquisition (CPA) reductions compared to standard ad buys.
Canva rolls out Canva Enterprise, a new offering for large enterprises, at its first international Canva Create event in Los Angeles.
The launch included tailored Work Kits, native adtech apps, and new AI capabilities designed to enhance and simplify creative work for businesses.
Advertisers should consider adopting Canva Enterprise to centralize and streamline their creative processes, ensuring brand consistency and improving efficiency.
Meta launches new automated video ad option for Catalog Product Ads, allowing advertisers to include video assets in addition to still images.
This update expands the capabilities of Catalog Product Ads by incorporating video to enhance ad campaigns across Reels, Feed, and Stories.
Advertisers should start integrating video assets into their Catalog Product Ads to leverage this new feature.
Google introduces new AI-driven ad experiences at Google Marketing Live 2024, aimed at enhancing online shopping confidence and assisting with complex purchase decisions.
These new experiences include Video-powered Search Ads, Virtual Try-On (VTO) for apparel ads, and 3D Shoe Spins, all designed to create an immersive shopping experience.
Retailers and marketers should integrate these new AI-powered ad formats into their campaigns to leverage enhanced consumer engagement.
Amazon introduced several new AI-driven ad tools and a revamped user interface to help advertisers navigate the upcoming cookieless era and enhance their control over audience targeting and performance insights.
The tools include the Cross-Channel Planner, Amazon Marketing Stream API, AMC Audiences, enhanced new customer data analytics, Amazon DSP Events Manager, Amazon Publisher Cloud, and Sponsored TV ads.
Advertisers should leverage these new tools to enhance their campaign strategies and prepare for the cookieless future.