Enhanced first-impression experience with modern, intuitive design
Improved UI and UX of the integration library by changing the layout to be a grid of cards with the platforms logo and name on them with the number of working and non working integrations so users can easily identify which integrations need attention. Users can quickly see what integrations we offer and we have reduced the effort to make a new integration.
Improved UI to help users understand the insight
The Expander insight flow has been streamlined with a cleaner layout and smarter handling of prediction visibility.
Enhanced visibility into completed budget changes
Show budget amounts for completed budget change insight actions.
Improved insight reliability with change notifications
Added warning message to optimizer insights to notify users of recent ad changes to consider when making the budget adjustments.
Better tracking and analysis of unattributed conversions
Added a periodic unattributed data report in the notifications.
Ensured compatibility with latest Meta platform requirements
Updated our Meta UTM updates/creative ingestion to be aligned with their latest API version.
Enhanced keyword optimization with intelligent inclusion and exclusion suggestions
Google Search insights for keywords to include/exclude, trending behavior of search terms, and isolating search terms creating increased performance.
Automated budget testing to improve insight accuracy
Implemented a 5-day experiment for ad sets or campaigns to isolate potential lift they will create. The experiment recommends a minimum spend adjustment per ad set/ campaign, with all budgets resetting automatically on Day 6. This will help MyLO’s machine learning algorithm.
Improved navigation and context awareness across campaign hierarchy
Added dynamic fields (platform icon, campaign, ad set) that appear as you navigate deeper into campaign hierarchy views, making it easier to understand relationships across campaigns, ad sets, and ads. Also includes improved filtering and sorting for clearer analysis.
Enhanced recommendation quality by excluding inactive ads
Bottom Ads now calculates results based only on active ads and properly excludes inactive ads from its calculations.
Increased flexibility for diverse ad management strategies
Optimizer and expander’s restrictions adjusted for more performance opportunities.