Blueprint was born out of a need for better ad management

As our personal privacy continues to change the advertising landscape, determining where and why to invest dollars in advertising is becoming more obscured by the day. As data becomes further siloed and controlled by ad platforms, Advertisers face a myriad of challenges on how to efficiently spend their media budgets.

Our mission is to break out of the walls being created by the ad platforms and empower all advertisers with a Blueprint to run transformative campaigns.

Suggested budget distribution across channels with estimated performance impact

Our founding

Blueprint was founded by Abtin Buergari and Ashtan Moore in late 2022. Originally conceptualized in their advertising agency after using most of the major data aggregation and visualization tools, they wanted their media management teams to spend less administrative time building reports, and more time optimizing campaigns for their clients.

Our process

Advertisers use many platforms, tools, data solutions, and work processes to deliver ads to their users. We don’t want to disrupt that. Instead, we’ve introduced a “no-implementation-needed” solution for automating tracking and management of their ads, by directly integrating with their existing workflows/tools. Setup is easy, and the dashboards are automatic.

Industries we serve

Virtual Health & Health

Tech

Education

Subscription Services

Fintech

SaaS Companies

Direct to Consumer Goods

Our Experience

Blueprint was born out of a need for better management of advertising. As an award winning, Washington DC-based digital native agency, Model B managed media for many clients at the same time, each having a distinct end goal in mind. Translating these goals into performance dashboards using Tableau, Datorama, Google Data Studio, PowerBI, Super Metrics, and a host of other tools was only partially successful. There were data problems, dashboard limitations, and client questions they wrestled with. Abtin set out to design a better solution for addressing this problem, which led to the original version of Blueprint.

We got all of our data in a single place and exposed our agency’s true performance, which was the catalyst for us to look for a new agency.

Zahra Nurani, CMO, Deca Dental

Our cost per app install dropped over 50%. We added over 75 new users a day, which translated to 7 new customers/day after implementing Blueprint's suggested insights.

Derek Kean, VP of Growth, Land id

Blueprint enriches our Salesforce data so that we understand what parts of our advertising strategy are the most effective.

James McLean, Director of Marketing, Hilton

Blueprint has provided substantial agility to our team that has an immeasurably strong value.

Tracey Moon, CMO, Cybersixgill

Blueprint’s platform automates our data gathering and modeling, providing real-time insights for optimizing campaigns.

Brooke Weller, SVP, Digital Media, REQ