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Cracking the Attribution Code: Strategies for Agencies and In-House Teams Amidst Privacy Changes
The eternal CEO question is “where did the marketing department’s budget go”? GDPR, CCPA and Google’s decision to phase out cookies has made the process of attribution increasingly more difficult. Here’s how experts are tackling attribution today and in the future.
Webinar
Ways to Gain Efficiency in Advertising
Discover the four essential actions to create and sustain advertising efficiency for your agency. Learn efficient, data-driven strategies to reshape your advertising campaigns for maximum impact.
eBook
Good Enough is Not Enough. How Ad Experts are Driving Media Results Next Year
Marketing teams are increasingly tasked to get more results while facing shrinking budgets and smaller staff. Efficiency, now more than ever, is crucial. Discover how forward-thinking media teams can adapt and thrive in a challenging economy.
Webinar
Free Ad Healthcheck
Get an in-depth omni-channel analysis of your campaigns, segments, and ads so you can maximize your advertising effectiveness, increase ROI, and reach your target audiences more efficiently.
Free Tool
Demystifying Attribution in Marketing
Understand and utilize the basic building blocks of attribution technologies with this step-by-step approach. Discover a better approach to these four essential cornerstones of attribution: platform pixels, cookies, tags, and statistical attribution.
eBook