Features & Improvements

Unattributed Data Transparency

Added additional source info to results that cannot be directly attributed for better visibility into data origin and attribution gaps.

Keyword Insights Enhancement

Made Include and Exclude Keyword insights easier to action for by adding improved context and insight rational.

Google Ads Video Campaign Setup Guide

Added comprehensive instructions for manual updating tracking for Google Ads Video campaigns, accessible via Help menu and integration pages.

New Platform - Adform

We’ve integrated Blueprint with Adform, to provide real-time updates and performance results for Adform. When connecting, select the “Dynamic Attribution” toggle to allow Blueprint to manage your tracking. Added creative asset ingestion from Adform platform to provide complete ad visibility for Adform users.

Ad Waste Insight Refinement

Enhanced ad waste detection algorithm.

Additional Bug Fixes