Advertising Through Influencers Quantifying The Impact

ON-DEMAND

Advertising Through Influencers: Quantifying The Impact

In the dynamic world of digital marketing, leveraging influencers has become a powerful strategy to amplify brand messages. Measuring the impact of influencers, and quanitying results can be challenging. In this webinar experts Abtin Buergari and Andrew Behringer will delve into the strategic integration of influencers into your marketing campaigns and the methodologies to measure their effectiveness.

A Comprehensive Look to Measuring the Impact of Influencers

This webinar provides a comprehensive guide on effectively integrating influencers into marketing campaigns and measuring their impact. Key topics include:

Campaign Integration: Strategies for incorporating influencers into marketing efforts.
Attribution and ROI: Methods to attribute sales and engagements to influencers accurately.
Performance Analysis: Techniques to differentiate between organic and paid influencer performance.
Multi-Touch Attribution: Evaluating the influence of multiple touchpoints in the customer journey.
Tools and Reporting: Tools and reports that simplify the attribution process.
Key Performance Indicators (KPIs): Identifying essential KPIs for assessing influencer marketing success.
Channel Consistency: Ensuring alignment and consistency across marketing channels.
Incentive Alignment: Aligning incentives through self-selection and accountability for improved results.

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Speakers

Abtin Buergari

Founder
Blueprint

Andrew Behringer

Managing Director,
Client Strategy
Urban Legend

ON-DEMAND