Speakers
Abtin Buergari
Founder
Blueprint
Ryan Petersen
Chief Marketing Officer
Bluechew
In the post-cookie era, digital marketers grapple with attribution intricacies. Sourcing uncertainties and privacy thresholds, governed by GDPR and CCPA, demand a strategic shift in attribution models. Choosing the right model, from Last Click to Position-Based, is pivotal for campaign performance. Amidst this complexity, the key challenge is identifying the attribution model that genuinely drives sales. Decoding attribution dynamics is not just compliance but a strategic imperative for effective campaigns in the evolving digital landscape.
Founder
Blueprint
Chief Marketing Officer
Bluechew