BP4.4.01.20240228

New Features, Functionality, and Enhancements

Blueprint now ingests all major platform engagement metrics to guide users towards their best performing ads

• Blueprint now automatically ingests custom audiences being used on all major platforms
• Automatically pull into Blueprint's Creative Asset Library all your Meta Creatives
• Blueprint now automatically provides analytics on URLs and Landing Pages being used cross-platform
• Blueprint now automatically ingests custom audiences being used on all major platforms
• Blueprint now automatically ingests pixels setup on advertising platforms to support it's optimization engine
• Blueprint now supports Bing Search and Shopping ads. Automatically track all your Bing campaigns, audiences and creatives

Blueprint continues to get easier to use by introducing more support functionality for cross-platform campaigns

• Blueprint now ingests all major platform engagement metrics to guide users towards their best performing ads
• Blueprint continues to get easier to use by introducing more support functionality for cross-platform campaigns
• Blueprint deepens its connection to Hubspot and allows users to pivot it's optimizations based on a large list of conversion metrics
• Updates to GA4 to increase data accuracy supporting all major GA4 attribution models
• Make tracking of your Meta, Google, and StackAdapt ads simplier by introducing dynamic parameters
• Blueprint now supports affiliate marketing campaigns - ingest these campaigns set against a cost per acquisition target

Blueprint's Budget Optimizer continues to get smarter with more variables for its predictions

• Blueprint's optimizer gets smarter and faster by introducing additional features that it analyzes when providing suggestions/recommendation
• Blueprint introduces new optimization features for Creatives by identifying ads that are trending, stagnating, and under performing in relation to all other Creatives

Blueprint's Dashboards continue to get faster and easier to navigate

• Blueprint introduces new optimization features for Creatives and Creative performance, alerting users to trending ads
• Blueprint now allows users to pivot their result data on pixels gathered from platforms, giving users another view of performance
• Newly developed Notification environment allows users to identify recently launched campaigns, ad segments, creatives, and audiences
• Blueprint's normalized data is now available for users to download and API to other analytics platforms for integration with other ad operation tools

Blueprint introduces a Freemium edition to support new users testing it's environment alongside existing ad operations tools