Release Notes
BP4.6.01.20240806
New Features, Functionality, and Enhancements
New Features
Universal Audience Tags:
This feature allows users to connect their targeting settings across different platforms to a universal audience. For example, suppose you're targeting 35-year-old women on both Facebook and TikTok. In that case, Universal Audience Tags gathers the ad set-level targeting data from both platforms and present it in a unified view, enabling seamless cross-platform audience management.
Campaign Groups:
Campaign Groups enable users to consolidate campaign objectives from various platforms into cohesive groupings that align with the advertising funnel stages. For instance, campaigns to drive traffic on both Google and Facebook are grouped together, allowing for optimized management and analysis relative to each funnel stage, such as new visitors, engagement, and conversion.
Automated Creative Assets Synchronization:
This feature automatically downloads and synchronizes creative assets (videos, texts, pictures) from connected platforms such as Snapchat, Google Network, and StackAdapt. It creates an asset library and links assets used across channels, facilitating a unified view and analytics for those assets.
Creatives AI Analysis:
The AI-driven analysis of creative assets involves recognizing features within images (e.g., presence of women, predominant colors, text overlays) and measuring their efficiency. This analysis connects these features to ad performance, providing insights into which ads are most effective for specific audiences. Note: This feature framework has been built but has yet to be fully implemented.
Targeting Dashboard:
The Targeting Dashboard now includes the ability to view targeting settings alongside the universal audience view, enhancing the user’s ability to analyze and optimize audience targeting strategies.
Download Key Metrics:
Users can now download critical metrics from all their tracking pixels (Google, Snapchat, TikTok, Twitter) into a unified system. This data is used for modeling and detailed analysis within the platform.
VIANT Integration:
Integration with VIANT, a major demand-side platform (DSP), allows users to download and manage ads purchased through VIANT similarly to other display ad providers, such as Outbrain, Taboola, Snap, and StackAdapt.
Microsoft Integration:
Beyond existing connections with LinkedIn and Bing, the platform now integrates with all forms of advertising within the Microsoft network, expanding the reach and capabilities for ad management across Microsoft’s advertising ecosystem.
Enhancements
Bing Ads:
Bing Ads Now Appear in Bad Ads Reports, which provides users with a comprehensive view of ad performance issues across more platforms.
Dashboard Enhancements:
Users can now add platforms to the ad set view and compare ad sets more efficiently within the dashboard.
Share Ads UI Enhancements
Improvements
Support GA4 Key Event API Update:
The platform now supports the updated GA4 API, which allows for increased flexibility and measurement accuracy in managing both key events and non-key events.
Modify Caching Behavior to Improve Performance:
Enhancements to caching behavior have been made to improve the platform's overall performance.