Release Notes

New Features, Functionality, and Enhancements

Blueprint AI’s newest Insight Features:

Budget Expander: Blueprint's AI now allows you to gain insight on which advertising segments you should expand your budget in. With Budget Expander, you'll see where your investments make the most return when considering your entire media program.
Top 5 Creatives: Blueprint's AI can now understand where your best performing cross-platform creatives are, considering lots of important variables beyond just the conversions they are creating. This component of our AI is particularly important for advertising that are testing creative strategies and seek to isolate what ideas to invest heavily behind.

Introducing Ads-bot – a Platform Companion:

We've introduced a new Help Companion. Whenever you have a question about a feature and need help learning how to use it in Blueprint, you can simply ask Ads-bot. As time goes on, Ads-bot will get smarter, helping you understand everything from the basics of how to use our platform to how well your media program is doing.

Meta Expansion:

We've expanded our integration with Meta to allow you to more depth on which Meta platforms are driving your best results. This is important when you take control of where your ads are being placed.

All your Creatives and their Metrics, in One place:

Blueprint now has an integrated Content Management System we call the "Creative Library". Here you'll be able to upload, organize, evaluate, and associate external costs, authors, influencers, and other key variables to your creatives, so your dashboards reflect the entire story of your advertising.

Making Advertising Even Easier:

We continue to simplify advertising by introducing a vast number of user-freely adjustments to our platform that reduce the time, energy, and resources needed to evaluate your advertising program. Our mission is to make every marketer a great advertiser by isolating what parts of your strategy are effective, and what you can do next to drive t1he most success.