Webinar How Ad Experts are Driving Media Results Next Year - Blueprint Digital Advertising Machine

ON-DEMAND

Good Enough is Not Enough.
How Ad Experts are Driving Media Results Next Year

2024 represents changes to the economic landscape. Brands will focus on efficiency and productivity more than ever. Media teams that recognize this will outpace their peers in results, gain traction among their clients and stakeholders, and become leaders in this evolving era of advertising.

Next Year’s Ask: Better Results, Same Resources.

Marketing teams are increasingly tasked to get more results while facing shrinking budgets and smaller staff. Efficiency, now more than ever, is crucial. Discover how forward-thinking media teams can adapt and thrive in a challenging economy.

Our three expert panelists will outline successful tactics that produce outstanding results, gain client traction, and underscore the new era in productivity for digital media spend.

What We Will Cover

Current Landscape / Outlook – How media budgeting should adapt amid economic changes with strategies for optimizing spending for agencies and brands.

Current Technology and Its Application – Tactics to drive advertising efficiency through technology while navigating ad-tech testing, evaluation, and procurement.

Biggest Expected Changes in 2024 – Prepare for 2024 with future-proofing strategies, predictions on ad-tech evolution, and insights on technologies to evaluate and adopt.

Parting Thoughts About Next Year – Final tips and Expert advice for driving results and challenges to expect

Watch Now

Speakers

Ashtan Moore

Co-Founder & Partner
Model B

Abtin Buergari

Founder
Blueprint

Brooke Weller

SVP of Media & Analytics
REQ

Melissa Chase

Managing Director, Partner
Decibel Media