Next Year’s Ask: Better Results, Same Resources.
Marketing teams are increasingly tasked to get more results while facing shrinking budgets and smaller staff. Efficiency, now more than ever, is crucial. Discover how forward-thinking media teams can adapt and thrive in a challenging economy.
Our three expert panelists will outline successful tactics that produce outstanding results, gain client traction, and underscore the new era in productivity for digital media spend.
What We Will Cover
Current Landscape / Outlook – How media budgeting should adapt amid economic changes with strategies for optimizing spending for agencies and brands.
Current Technology and Its Application – Tactics to drive advertising efficiency through technology while navigating ad-tech testing, evaluation, and procurement.
Biggest Expected Changes in 2024 – Prepare for 2024 with future-proofing strategies, predictions on ad-tech evolution, and insights on technologies to evaluate and adopt.
Parting Thoughts About Next Year – Final tips and Expert advice for driving results and challenges to expect
