April 3 2026 Release Notes
Starting February 2025, Meta will restrict health and medical brands from using critical event tracking like “Purchase” or “Add to Cart” for ads. These changes, intended to protect user privacy, may also miscategorize accounts (even for brands outside the health and wellness space). As a temporary workaround, businesses can optimize for non-restricted events (such as “Landing Page Views” or “Engagement”), or create new domains (but this won’t solve the problem). Significant long-term ad performance disruptions are likely unless businesses adopt a comprehensive cookie-free tracking solution. That’s where BLUEPRINT comes in. (PS: Now offering a 14-day free trial and our platform only takes 15 minutes to set up)
April 15th, 2026
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