Blog & Resources

Just Ad'ed | April Roundup

Stay ahead in paid advertising with Blueprint's April Just Ad'ed! Weekly digests, monthly rundowns – essential insights in a quick, efficient read. Subscribe now

April 29th, 2024

Just Ad'ed | March Roundup

Stay ahead in paid advertising with Blueprint's March Just Ad'ed! Weekly digests, monthly rundowns – essential insights in a quick, efficient read.

April 7th, 2024

Just Ad'ed | February Roundup

Stay ahead in paid advertising with Blueprint's Just Ad'ed! Weekly digests, monthly rundowns – essential insights in a quick, efficient read. Subscribe now

March 12th, 2024

Just Ad'ed June 22 - June 28

This week: Google rolled out Gemini-powered campaign assistance and new bidding controls while tightening financial advertiser compliance in the EU, Meta acquired a stake in Indian fintech firm PayTM and integrated third-party booking platforms into Facebook ads, Amazon introduced Agentic Alexa Ads enabling voice-activated purchases, Snapchat upgraded creator discovery tools and chatbot-guided campaign setup, and Google rolled out new agency-specific roles within Merchant Center that centralize client access management and strengthen security protocols for agencies.

Just Ad'ed June 01 - June 07

This week: Meta rolled out new creator tools including teleprompters for video recording and 30-second music clips, while also facing security vulnerabilities in Meta AI that enabled account hijacking; Google launched commerce media integration with Demand Gen campaigns and introduced AI search analytics, plus began testing healthcare ads in AI Mode; TikTok announced its new Pro Events platform for fan engagement; Reddit expanded video response capabilities in comment threads; and Microsoft opened impression-based remarketing to cryptocurrency advertisers.

Cracking the Attribution Code: Strategies for Agencies and In-House Teams Amidst Privacy Changes

The eternal CEO question is “where did the marketing department’s budget go”? GDPR, CCPA and Google’s decision to phase out cookies has made the process of attribution increasingly more difficult. Here’s how experts are tackling attribution today and in the future.

Demystifying Attribution in Marketing

Understand and utilize the basic building blocks of attribution technologies with this step-by-step approach. Discover a better approach to these four essential cornerstones of attribution: platform pixels, cookies, tags, and statistical attribution.

Ways to Gain Efficiency in Advertising

Discover the four essential actions to create and sustain advertising efficiency for your agency. Learn efficient, data-driven strategies to reshape your advertising campaigns for maximum impact.

Advertising through influencers

Unlock the secrets of successful influencer marketing with our comprehensive guide. Discover how to effectively integrate influencers into your advertising strategy and maximize your ROI.