Blog & Resources

Just Ad'ed | April Roundup

Stay ahead in paid advertising with Blueprint's April Just Ad'ed! Weekly digests, monthly rundowns – essential insights in a quick, efficient read. Subscribe now

April 29th, 2024

Just Ad'ed | March Roundup

Stay ahead in paid advertising with Blueprint's March Just Ad'ed! Weekly digests, monthly rundowns – essential insights in a quick, efficient read.

April 7th, 2024

Just Ad'ed | February Roundup

Stay ahead in paid advertising with Blueprint's Just Ad'ed! Weekly digests, monthly rundowns – essential insights in a quick, efficient read. Subscribe now

March 12th, 2024

Just Ad'ed August 17 - August 23

This week: Google expanded AI-powered tools and updated conversion tracking while facing spam challenges, Meta launched AI analytics for advertisers and expanded smart business tools, ChatGPT rolled out ads across 31 European markets, Microsoft pushed AI Max globally and removed manual CPC controls, and Reddit saw a mysterious citation drop in ChatGPT Search results.

Just Ad'ed August 10 - August 16

This week: Google launched conversational AI reporting for Ads and Analytics and confirmed the timeline for migrating legacy Search campaigns to AI Max. ChatGPT continued expanding into commerce with direct Yelp reservations and new campaign data import validation for advertisers. Reddit highlighted its growing trust advantage, with users in the US and UK reporting greater trust in Reddit communities for purchase advice than family and friends. And YouTube is raising the bar for creator monetization, doubling Partner Program requirements starting in February 2027 while putting greater emphasis on original content.

Just Ad'ed August 03 - August 09

This week: Google introduced an IAB framework for measuring AI search visibility as brands look for better ways to track citations and recommendations across AI Overviews and Gemini, Snapchat added 10 million daily active users while taking a measured approach to Specs investment, LinkedIn reported double-digit member growth alongside strong revenue performance, Google announced a Smart Bidding upgrade aimed at improving budget-limited campaigns starting August 17, and Meta faced a New Mexico court ruling linking the platform to the youth mental health crisis.

Just Ad'ed July 27 - August 02

This week: Google updated Performance Max and introduced passkey authentication for its Ads API; Meta reported 28% revenue growth despite AI infrastructure costs eating into margins; Amazon crushed Q2 earnings with nearly $20 billion in ad revenue; Reddit delivered 61% revenue growth but spooked investors over AI search concerns; and OpenAI tested conversational ad formats that bypass traditional landing pages entirely.

Just Ad'ed July 20 - July 26

This week: Google rolled out multiple targeting upgrades and measurement tools while facing a billion-dollar EU fine, Meta doubled down on AI-powered glasses despite privacy concerns, ChatGPT expanded its ads platform with better optimization tools, Yelp partnered with OpenAI to power local business discovery, and Reddit urged brands to "act like citizens" as AI-generated content reaches 41% of platform posts.

Just Ad'ed July 13 - July 19

This week: Meta throttled AI features while getting slapped with EU violations, Google integrated AI shopping across Search and rolled out major Display Network changes, TikTok pushed AI-generated shopping videos (to creator pushback), and Reddit launched AI detection guides while studying how sports influencers actually perform.