If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Motion, and Darwin all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.

When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.

If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Northbeam, and Skai all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.

When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.

If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Triple Whale, and Smartly.IO all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

If you operate an ecommerce store outside of Shopify (Bigcommerce / Woocommerce), want cross-platform attribution down to the creative level (including influencers), and an AI decision making engine to tell you what to do next, all without incurring a percentage-based media cost, then Blueprint is for you.

If you are on Shopify and looking for a plug and play attribution integration with added features for ecommerce stores like post purchase surveying and inventory forecasting, and are content with paying more as your store scales, Triple Whale may be for you.

If you are interested in a platform that allows for creative generation for social ads at scale and focuses on automated optimizations via api into your ad channels, then Smartly.io may be for you.

With hundreds of other options available as well, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.

When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. Below we’ll break down the differences between three of the best across integrations, analytics and attribution, creative, and pricing.