If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,
"Where do I allocate my budget?"
"How much do I spend?"
"What creative is the best on which platform/channel?"
"Am I under / overspending on specific channels or audiences?"
"Can I even trust this platform's reporting?"
"What should I try next?"
Platforms like Blueprint, Triple Whale, and Smartly.IO all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.
If you operate an ecommerce store outside of Shopify (Bigcommerce / Woocommerce), want cross-platform attribution down to the creative level (including influencers), and an AI decision making engine to tell you what to do next, all without incurring a percentage-based media cost, then Blueprint is for you.
If you are on Shopify and looking for a plug and play attribution integration with added features for ecommerce stores like post purchase surveying and inventory forecasting, and are content with paying more as your store scales, Triple Whale may be for you.
If you are interested in a platform that allows for creative generation for social ads at scale and focuses on automated optimizations via api into your ad channels, then Smartly.io may be for you.
With hundreds of other options available as well, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.
In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.
When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. Below we’ll break down the differences between three of the best across integrations, analytics and attribution, creative, and pricing.
Blueprint.tech can operate and integrate with any ad or attribution platform without limitation. A simple authorization set up, using the platform's native login connection and you're off to the races. Blueprint integrates with all major media platforms (50+ integrations) and pairs with 1st party sales data for a zero sum attribution (5+ attribution systems). Optimizations require you to execute in channel.
A great solution for marketers with a Shopify store. Integrates directly with Shopify and some major channels for reporting and attribution. With this integration it can also lean into product strategy identifying opportunities for bundles and promotions.
Also agnostic to ecommerce platform, Smartly.IO can pull data from S2S, but is more reliant on marketing channels for performance data. Smartly.IO integrates with all major channels, and applies optimizations / changes via API.
Blueprint: Limitless integrations with any platform (50+ integrations)
Triple Whale: Integrations with Shopify and major channels
Smartly.io: Lots of integrations, but relies on an API to integrate with marketing channels which relies on platform data being accurate
Blueprint offers a Pixel-less cookieless tracking solution. It includes automated tagging and has one dashboard for all your content across all channels (you can see the same piece of content across multiple channels, even influencers): digital, linear, OOH, podcasts, affiliate, influencers, and everything else. Blueprint also has a science-backed, intelligent decision-making machine with AI powered insights and recommendations engine. The result is a zero sum attribution.
For Shopify users, TripleWhale implements the triple pixel and utilizes 1st party cookie free data, but does not report on the same creative or audience across platforms/channels. Triple whale also runs post purchase surveys to get a better understanding of the customer journey. You can choose from 7 attribution models and it also has an AI data analyst that you can chat with which is a great feature to get data from your Shopify database.
Digital Channel level reported performance utilizing both pixels and cookies, S2S set up is available for first party data.
Blueprint: Full funnel, zero sum attribution using auto-tagging and AI technology
Triple Whale: Uses the Triple Pixel, Cookies, and post-purchase surveys to gather data into 7 different attribution models, but cannot see creative performance across channels
Smartly.io: Channel performance reporting utilizing pixels, cookies, and S2S set-up available
Blueprint allows you to analyze all creative performance, breaking out results by platforms/channels, audiences, creatives, themes, affiliates, content variations, landing pages, influencers, and other relevant data.
Blueprint makes recommendations on how to adjust your budgets across audiences or creative to generate optimal results. It also includes a content management system that allows cross-channel creative review, but it does not have a native content creation feature.
TripleWhale offers Copilot, their creative analysis tool. Similar to Blueprint, Copilot analyzes performance by creative segments, but does not have a content management system and limited influencer features.
A VERY robust creative suite including analytics by tag and theme for both video and static creative, as well as a native content creation tool similar to Canva. If content throughput is an issue, this tool could save you.
Blueprint: Analyze all creative across all channels within one platform with AI-driven insights to know when to scale creative up or down
Triple Whale: Creative analysis tool available, but limited capabilities
Smartly.io: Robust creative analysis and creation tools available
Blueprint offers flat pricing in three tiers. A freemium tier automates your reporting with a few clicks. The Starter account gives you access to advanced analytics that provide actionable insights to improve your media campaigns, while enterprise allows you to integrate even more features without a limit on how much media you can analyze.
Scales with ad spend so could get expensive as your ad spend grows (pricing unavailable online).
Low entry point to test out, great for shopify users because it's plug and play, but as your store revenue scales, so does the fee (regardless of how much you are spending on ads).
As you can see, these platforms vary in a lot of different ways. They all have their pros, but only one of them utilizes AI to help your media buyers make the right choice when it comes to analyzing your ads across all channels and having insights to help them scale ads profitably and efficiently.
"Blueprint helped us scale our advertising from $35M to nearly $120M annually by identifying critical levers for success."
-Ryan Petersen, CMO, BlueChew
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