Comparing Blueprint.tech, Triple Whale, & Smartly.IO - 2024's Best Ecommerce Data Platforms for Big Ad Spenders

Comparing Blueprint.tech, Triple Whale, & Smartly.IO - 2024's Best Ecommerce Data Platforms for Big Ad Spenders

If you're spending high 6 figures or even millions of dollars a month on ads, you’re no doubt faced with pressing questions like, where and how much to spend?, what creative is the best on which platform/channel?, are you under / overspending on specific channels or audiences?, can I trust platform reporting?, what should I try next?

Platforms like Blueprint, Triple Whale and Smartly.IO all aim to address these questions. Each providing their own unique approaches with varying cost structures. Making the right choice on an advertising optimization and reporting platform really depends on your specific situation, so we’ll highlight these 3 solutions below across integrations, analytics and attribution, creative, and pricing.

If you operate an ecommerce store outside of Shopify (Bigcommerce / Woocommerce), want cross-platform attribution down to the creative level (including influencers), and an AI decision making engine to tell you what to do next, all without incurring a percentage-based media cost, then Blueprint is for you.

If you are on Shopify and looking for a plug and play attribution integration with added features for ecommerce stores like post purchase surveying and inventory forecasting, and are content with paying more as your store scales, Triple Whale may be for you.

If you are interested in a platform that allows for creative generation for social ads at scale and focuses on automated optimizations via api into your ad channels, then Smartly.io may be for you.

When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. Below we’ll break down the differences between three of the best across integrations, analytics and attribution, creative, and pricing.table comparing blueprint.tech, smartly.io and triple whale features and benefits

Ecommerce Platform and Channel Integrations

Blueprint

Blueprint.tech can operate and integrate with any ad or attribution platform without limitation. A simple authorization set up, using the platform's native login connection and you're off to the races. Blueprint integrates with all major media platforms (50+ integrations) and pairs with 1st party sales data for a zero sum attribution (5+ attribution systems). Optimizations require you to execute in channel.

TripleWhale

A great solution for marketers with a Shopify store. Integrates directly with Shopify and some major channels for reporting and attribution. With this integration it can also lean into product strategy identifying opportunities for bundles and promotions.

Smartly.IO

Also agnostic to ecommerce platform, Smartly.IO can pull data from S2S, but is more reliant on marketing channels for performance data. Smartly.IO integrates with all major channels, and applies optimizations / changes via API.

Analytics & Attribution

Blueprint

Blueprint offers a Pixel-less cookieless tracking solution. It includes automated tagging and has one dashboard for all your content across all channels (you can see the same piece of content across multiple channels, even influencers): digital, linear, OOH, podcasts, affiliate, influencers, and everything else. Blueprint also has a science-backed, intelligent decision-making machine with AI powered insights and recommendations engine. The result is a zero sum attribution.

TripleWhale

For Shopify users, TripleWhale implements the triple pixel and utilizes 1st party cookie free data, but does not report on the same creative or audience across platforms/channels. Triple whale also runs post purchase surveys to get a better understanding of the customer journey. You can choose from 7 attribution models and it also has an AI data analyst that you can chat with which is a great feature to get data from your Shopify database.

Smartly.IO

Digital Channel level reported performance utilizing both pixels and cookies, S2S set up is available for first party data.

Creative

Blueprint

Blueprint allows you to analyze all creative performance, breaking out results by platforms/channels, audiences, creatives, themes, affiliates, content variations, landing pages, influencers, and other relevant data. 

Blueprint makes recommendations on how to adjust your budgets across audiences or creative to generate optimal results. It also includes a content management system that allows cross-channel creative review, but it does not have a native content creation feature.

TripleWhale

TripleWhale offers Copilot, their creative analysis tool. Similar to Blueprint, Copilot analyzes performance by creative segments, but does not have a content management system and limited influencer features.

Smartly.IO

A VERY robust creative suite including analytics by tag and theme for both video and static creative, as well as a native content creation tool similar to Canva. If content throughput is an issue, this tool could save you.

Pricing

Blueprint

Blueprint offers flat pricing in three tiers. A freemium tier automates your reporting with a few clicks. The Starter account gives you access to advanced analytics that provide actionable insights to improve your media campaigns, while enterprise allows you to integrate even more features without a limit on how much media you can analyze.

Smartly.IO

Scales with ad spend (pricing unavailable online).

TripleWhale

Low entry point to test out, great for shopify users because it's plug and play, but as your store revenue scales, so does the fee (regardless of how much you are spending on ads).

 

Long story short: Spending millions of dollars on ads across multiple channels doesn't have to be a pain in the ass...

Get Started Today With A Blueprint Demo

"Blueprint helped us scale our advertising from $35M to nearly $120M annually by identifying critical levers for success."

-Ryan Petersen, CMO, BlueChew

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