If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,
"Where do I allocate my budget?"
"How much do I spend?"
"What creative is the best on which platform/channel?"
"Am I under / overspending on specific channels or audiences?"
"Can I even trust this platform's reporting?"
"What should I try next?"
Platforms like Blueprint, Motion, and Darwin all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.
With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.
In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.
When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.
Blueprint.tech can operate and integrate with any ad or attribution platform without limitation. A simple authorization set up, using the platform's native login connection and you're off to the races. Blueprint integrates with all major media platforms (50+ integrations) and pairs with 1st party sales data for a zero sum attribution (5+ attribution systems). Optimizations require you to execute in channel.
MotionApp integrates with major platforms such as Meta, TikTok, YouTube, GA4, and Northbeam. This selection covers many essential advertising channels, making it a solid choice for businesses that primarily use these popular platforms. However, for companies that require integration with less common or more specialized platforms, MotionApp's narrower range might necessitate additional manual data collection and consolidation efforts.
Darwin Software offers integration with various ad platforms, though the specifics are less detailed. This vagueness suggests that while Darwin supports multiple integrations, the breadth and depth may not be as comprehensive as others. Businesses might need to assess if the platforms they rely on are fully supported by Darwin, potentially leading to additional integration work or the use of supplementary tools.
Blueprint: Limitless integrations with any platform (50+ integrations)
Motion: Necessary integrations with top platforms
Darwin Software: Limited integrations
Blueprint offers a Pixel-less cookieless tracking solution. It includes automated tagging and has one dashboard for all your content across all channels (you can see the same piece of content across multiple channels, even influencers): digital, linear, OOH, podcasts, affiliate, influencers, and everything else. Blueprint also has a science-backed, intelligent decision-making machine with AI powered insights and recommendations engine. The result is a zero sum attribution.
MotionApp also employs UTM tags and cookieless attribution. This setup is effective for tracking and measuring campaign performance, ensuring that marketers can attribute conversions and interactions accurately across channels.
Darwin Software also uses UTM tags and cookieless tracking for attribution so they have pretty similar capabilities to the other 2 platforms.
Blueprint: Full funnel, zero sum attribution using auto-tagging and AI technology
Motion: UTM tags and cookieless attribution
Darwin Software: UTM tags and cookieless attribution
Blueprint offers a full creative suite to analyze all of your influencers performance.
MotionApp does not offer dedicated influencer management features.
MotionApp does not offer dedicated influencer management features.
Blueprint: Full creative suit for influencer campaign analysis
Motion: No dedicated influencer management features
Darwin Software: No dedicated influencer management features
Blueprint supports comprehensive cross-channel capabilities, allowing marketers to manage and optimize campaigns across multiple channels from a single platform. This feature is crucial for maintaining a cohesive strategy and ensuring consistent messaging and performance tracking across various advertising mediums. Blueprint's cross-channel capabilities enable a unified approach to campaign management, which is essential for effective multi-channel marketing.
Motion does not provide cross-channel capabilities.
Darwin Software does not provide cross-channel capabilities.
Blueprint: Cross-channel capabilities
Motion: Zero cross-channel capabilities
Darwin Software: Zero cross-channel capabilities
Blueprint offers flat pricing in three tiers. A freemium tier automates your reporting with a few clicks. The Starter account gives you access to advanced analytics that provide actionable insights to improve your media campaigns, while enterprise allows you to integrate even more features without a limit on how much media you can analyze.
Flat fee or % of revenue depending on the size of your business and gets more expensive as your business grows.
% of revenue which can become very expensive as your business grows.
Blueprint leverages an advanced AI decision-making engine alongside its predictive analytics capabilities. This combination has been a game-changer for many companies, yielding incredible results with less effort by anticipating future trends and optimizing campaigns accordingly. Predictive analytics helps in forecasting performance, identifying potential opportunities, and mitigating risks.
Motion does not provide AI budget optimization capabilities.
Darwin Software does not provide AI budget optimization capabilities.
As you can see, these platforms vary in a lot of different ways. They all have their pros, but only one of them utilizes AI to help your media buyers make the right choice when it comes to understanding what creative is working and how to use that creative to scale their ads profitably and efficiently.
"Blueprint helped us scale our advertising from $35M to nearly $120M annually by identifying critical levers for success."
-Ryan Petersen, CMO, BlueChew
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