This week: Meta's algorithm shake-up triggers ad cost spikes, publishers flock to Reddit amid a Google update-fueled traffic surge, AI fails to catch brand safety blind spots, TikTok simplifies in-app shopping with a new Amazon integration, and Google Ads API introduces immediate conversion adjustments for real-time campaign management.
This week: Meta shifts focus away from exclusion targeting, LinkedIn empowers brands with new newsletter sponsorship options, AI struggles to ensure brand safety in digital ads, Google recovers from a major reporting glitch, and SE Ranking uncovers crucial SEO insights in the evolving landscape of AI-powered search.
Influencer advertising has become a key strategy for modern marketers everywhere. But for many, this is still unchartered territory, a way to reach their audience that they’re unsure how to use. This article explores insights shared by marketing experts Abtin Buergari (Blueprint) and Andrew Behringer (Urban Legends) on a number of the most pertinent questions regarding influencer marketing like:
This week: Streaming giants shake up the market with major mergers and new ventures, TikTok introduces its App Center to streamline SMB advertising, digital ad spend rises across key channels despite higher costs, and SurveyMonkey launches advanced CX tools to enhance customer feedback strategies.
This week: Yelp's new tools boost national ad campaigns, Google bids farewell to goo.gl links, the 2024 Olympics are set for a social media spotlight, and influencer rates are soaring.
We are thrilled to unveil the new face of Blueprint – our rebranding marks a significant shift towards a bolder, clearer, simpler, and more provocative identity. This transformation reflects our commitment to revolutionizing digital advertising by simplifying and demystifying the measurement of success and efficiency.
This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.
This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution.
This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble
Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.
