Features & Improvements

New Grid UI

This week: Meta launched advanced placement controls for in-app Advantage+ campaigns, Google rolled out three major Performance Max updates, Pinterest unveiled shoppable video ads, Snap debuted a new AR catalog shopping experience, and TikTok expanded its dynamic product ads to more advertisers.

Features & Improvements

Automated BigQuery Setup

This week: Reddit reveals massive paid ad growth and gives advertisers more automation options, Google's AI Max expands with new location targeting and long-form headlines, TikTok's search ads gain traction with 25% more clicks and 38% lower CPCs, LinkedIn rolled out new ad exclusion tools, and Pinterest's improved pin-based marketing gained momentum with new shopping capabilities.

Features & Improvements

Halo Effect

🎯User Experience & Access Control

Media Buyer Role Enhancements

Features & Improvements

Dashboard UI Improvements: Primary Metric and Date Selector Relocated

Features & Improvements

Added Ad Table to BigQuery Daily Sync

This week: Google rolled out Target Impression Share updates and Reddit cost import in GA4, Microsoft expanded Impression-Based Remarketing and launched Lifetime Budgets for Audience Ads, Meta announced new blocking tools for DMs, and TikTok partnered with MLS to stream live soccer matches.

 🐛  Critical Bug Fixes & Stability Improvements

Video Views Insights Bug Fix