Influencer advertising has become a key strategy for modern marketers everywhere. But for many, this is still unchartered territory, a way to reach their audience that they’re unsure how to use. This article explores insights shared by marketing experts Abtin Buergari (Blueprint) and Andrew Behringer (Urban Legends) on a number of the most pertinent questions regarding influencer marketing like:
This week: Streaming giants shake up the market with major mergers and new ventures, TikTok introduces its App Center to streamline SMB advertising, digital ad spend rises across key channels despite higher costs, and SurveyMonkey launches advanced CX tools to enhance customer feedback strategies.
This week: Yelp's new tools boost national ad campaigns, Google bids farewell to goo.gl links, the 2024 Olympics are set for a social media spotlight, and influencer rates are soaring.
We are thrilled to unveil the new face of Blueprint – our rebranding marks a significant shift towards a bolder, clearer, simpler, and more provocative identity. This transformation reflects our commitment to revolutionizing digital advertising by simplifying and demystifying the measurement of success and efficiency.
This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.
This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution.
This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble
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Imagine you're in a room full of experienced marketers and advertisers, and you ask them, "If you could produce more creative content without any extra hassle, would you?"
At first, you'd probably hear a resounding "yes" from everyone.
But if you go past this knee-jerk reaction (because more is always better, right?), you'll likely uncover some reservations about actually doing that. From resource constraints to quality control, there are plenty of reasons why marketers and advertisers hesitate at the thought of ramping up their creative production. Read this article to understand their rationales and see how Blueprint can help you solve them.
Grounded in the practical insights from years of experience, aims to equip marketers with the knowledge to demystify attribution for media buyers spending millions a year and in some cases, many millions a month, and apply these foundational technologies confidently and effectively.
