Imagine you're in a room full of experienced marketers and advertisers, and you ask them, "If you could produce more creative content without any extra hassle, would you?" 

At first, you'd probably hear a resounding "yes" from everyone.

But if you go past this knee-jerk reaction (because more is always better, right?), you'll likely uncover some reservations about actually doing that. From resource constraints to quality control, there are plenty of reasons why marketers and advertisers hesitate at the thought of ramping up their creative production. Read this article to understand their rationales and see how Blueprint can help you solve them.    

Grounded in the practical insights from years of experience, aims to equip marketers with the knowledge to demystify attribution for media buyers spending millions a year and in some cases, many millions a month, and apply these foundational technologies confidently and effectively.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

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Attribution is a fundamental digital marketing concept that often evokes feelings of trepidation and mystery. But it’s much less complicated to grasp than you’d think. When marketers recognize that and tune out all the noise surrounding attribution, they can unlock valuable insights into the effectiveness of their campaigns by leveraging the right tools and strategies. This article demystifies what attribution is within the context of digital advertising by identifying its different types and explaining its practical implications.  

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Assessing the value of ads and their placement is one of the keys to unlocking greater efficiency. But, measuring and conveying that value to your clients can get your data teams stuck in a never-ending reporting cycle. Finding ways to optimize your team's productivity so they stay focused on delivering value and developing strategy is a challenge that marketers run into all the time. Fortunately, there are steps you can take to strike the right balance.

TikTok has made waves all over the advertising landscape for a few years now. And their latest big announcement — unveiling their first-party measurement solution that allows marketers to go beyond the last-click model and truly understand their customers’ journeys on TikTok — has lots of folks in the industry excited. But we’d recommend assessing this news with a critical eye.

2024 will be pivotal for media advertising as the world deals with significant changes in the societal landscape. Brands, now more than ever, will focus on maximizing efficiency as they navigate this period of uncertainty. Media teams that recognize this shift and can take advantage of it will enjoy outsized results, gain traction with clients, and usher in a new era of productivity. This article provides insights and predictions for media experts to help them maneuver their way to success against the backdrop of a potentially turbulent year.