Just Ad'ed September 30 - October 4

This week: Pinterest tests new shoppable content features, Snapchat expands augmented reality (AR) capabilities for brands, Google introduces audio ads on YouTube Music, Instagram rolls out collaborative ad formats for creators and brands, and LinkedIn enhances ad targeting with professional skills data.

PINTEREST'S NEW SHOPPABLE FEATURES: THE FUTURE OF VISUAL COMMERCE

📈  What Happened?

Pinterest is testing new shoppable content tools that allow users to make purchases directly from pins. These features integrate seamlessly with product catalogs, giving brands more opportunities to drive conversions through visual search and discovery.

🔍  SO WHAT?

For e-commerce brands, Pinterest’s evolving shopping capabilities offer a new way to reach customers through engaging visuals. This could significantly improve conversion rates by allowing users to shop directly from inspiration boards, transforming browsing into buying.

SNAPCHAT EXPANDS AR ADS: WHAT BRANDS CAN DO WITH AUGMENTED REALITY

📈 What Happened? 

Snapchat has expanded its augmented reality (AR) advertising options, giving brands new tools to create immersive, interactive experiences for users. These features include branded AR filters and lenses, allowing for creative, playful engagement.

🔍 SO WHAT?

As AR continues to grow in popularity, brands should explore how to incorporate interactive elements into their campaigns. Snapchat’s AR tools provide a unique way to stand out in a crowded digital ad landscape, especially when targeting younger audiences.

GOOGLE’S AUDIO ADS ON YOUTUBE MUSIC: REACHING USERS WITHOUT SCREENS

📈 What Happened?

Google has launched audio-only ads on YouTube Music, providing a new way for brands to reach users who are listening rather than watching. These ads are designed to complement users’ audio experiences without being visually disruptive.

🔍  SO WHAT?

This format opens up fresh opportunities for brands to engage with users in a non-visual format. For marketers targeting music and podcast listeners, audio ads offer a chance to connect with an audience that may not be reachable through traditional display or video ads.

INSTAGRAM’S COLLABORATIVE ADS: PARTNERING CREATORS WITH BRANDS

📈 What Happened?

Instagram is rolling out a new collaborative ad format that allows creators and brands to work together seamlessly. This format enables influencers to run ads for brands directly from their accounts, fostering more authentic and engaged ad experiences.

🔍 SO WHAT? 

These new collaborative ad formats offer brands an easy way to tap into influencer marketing. By running ads directly through creators' profiles, brands can leverage the trust and engagement that influencers have built with their followers, leading to more authentic and effective campaigns.

LINKEDIN'S SKILLS-BASED TARGETING: PRECISION ADVERTISING FOR PROFESSIONALS

📈 What Happened?

LinkedIn has introduced a new ad targeting feature that allows advertisers to target users based on specific professional skills. This enhancement helps B2B marketers reach highly relevant audiences by focusing on users’ actual capabilities rather than just job titles.

🔍 SO WHAT? 

For B2B marketers, this new targeting capability enables more precise campaigns. By honing in on professional skills, advertisers can connect with users who are not only interested in specific industries but possess the expertise that makes them ideal candidates for their offerings.

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