⚠️ WARNING: Meta’s Latest Tracking Restrictions (Who’s affected and how to fix it)
📈 WHAT HAPPENED?
Video Views Insights Bug Fix
Video campaign insights now show complete data without gaps or errors
Video views insights were failing when conversionName was null, causing incomplete or missing video performance data in reports.
Smoother integration updates with clearer status messaging
Clients were seeing confusing error messages when trying to update integrations while data processing was already in progress.
All ads now have visual assets even when image processing fails
No placeholder creatives were being created when processing fails occurred, leaving ads without visual assets.
Complete Revenue Visibility Across All Platforms
Quick fixes like optimizing for non-restricted events (e.g., Page Views or Complete ROI analysis and revenue attribution across your entire advertising portfolio including Facebook, Google Ads, TikTok, LinkedIn, Microsoft, Pinterest, Snapchat, and all other supported platforms
Extended revenue data collection to StackAdapt and other platforms that were previously missing this crucial metric.
More accurate revenue reporting and better ROI insights
Updated insights processing to better handle revenue data from multiple sources and attribution platforms.
Smart Insights Caching with Custom Pixel Selection
Faster insights loading with focused pixel tracking and improved platform performance
Added ability for users to select one key pixel event per platform while maintaining comprehensive attribution data from GA4 and other attribution platforms.
Better context for historical insights and clearer understanding of current vs. inactive advertising entities
Insights now clearly indicate when campaigns, adsets, or ads are no longer active, helping users understand why certain entities appear in historical reports.
More reliable Google Ads search data imports with better handling of large datasets
Consolidated database transactions and increased timeout limits for Google Ads search data pulls to handle larger datasets more reliably.
Enhanced Admin Error Visibility
Better debugging capabilities and faster issue resolution for client support
Added proper admin status checking for insights error display, ensuring administrators can see detailed error information for troubleshooting.
Data-driven insights for platform improvements and better user experience optimization
Implemented user identification and behavior tracking to better understand platform usage patterns and improve user experience.
This release represents a major step forward in platform reliability, revenue tracking capabilities, and user experience. The team has focused on both foundational improvements and advanced analytics features to better serve our clients' advertising optimization needs.
📈 WHAT HAPPENED?
In 2017, we launched an ad agency. While our business grew, we noticed a problem our clients constantly faced: the technology available didn’t give...
This week: Yelp's new tools boost national ad campaigns, Google bids farewell to goo.gl links, the 2024 Olympics are set for a social media...