Features & Improvements

Halo Effect

🎯User Experience & Access Control

Media Buyer Role Enhancements

Features & Improvements

Dashboard UI Improvements: Primary Metric and Date Selector Relocated

Features & Improvements

Added Ad Table to BigQuery Daily Sync

This week: Google rolled out Target Impression Share updates and Reddit cost import in GA4, Microsoft expanded Impression-Based Remarketing and launched Lifetime Budgets for Audience Ads, Meta announced new blocking tools for DMs, and TikTok partnered with MLS to stream live soccer matches.

 🐛  Critical Bug Fixes & Stability Improvements

Video Views Insights Bug Fix

This week: Google upgraded AI Mode with Gemini 2.5 Pro and added AI-powered local business calling, YouTube launched a mini Shopping carousel inside Gmail's Promotions tab, TikTok saw stronger ROAS than other platforms according to new research, LinkedIn released a comprehensive study on B2B video advertising, and Meta made changes to how brand assets are handled in Performance Max campaigns.

This week: Google rolled out AI Mode in India without requiring Labs signup, while also releasing enhanced forecasting tools in Keyword Planner; TikTok is developing a separate US version of its app ahead of a possible forced divestiture; Cloudflare introduced Pay Per Crawl to let publishers charge AI crawlers; and a new study revealed that AI tools get PPC advice wrong 20% of the time.

This week: Google introduced AI Max as a distinct search match type in reporting, Cloudflare moved to block AI crawlers by default, TikTok launched Brand Consideration Ads targeting purchase-stage users, Meta added Threads DM functionality, and Google Merchant Center rolled out automatic tax calculation for U.S. sellers.

This week: Google launched ads in AI Mode and unveiled URL Inclusions for better ad content control, Microsoft revamped its policy enforcement with asset-level reviews, Retail Media Networks faced questions about transparency and incrementality, Pinterest introduced new visual search features, and LinkedIn added content formatting options to boost engagement.