Just Ad'ed August 19-23

This week: Google’s AI-powered product pics promise to boost your clicks, LinkedIn unveils essential carousel ad specs, Meta dominates the digital ad race in 2024, brands scramble to adapt as streaming reshapes TV ad strategies, and Amazon’s advertising boom continues with 20% YoY growth despite slowing e-commerce.

AI-Powered Product Pics: Google’s New Tool to Boost Your Clicks

📈 What Happened?

Google introduced Product Studio at Google Marketing Live, a new tool that leverages generative AI to help merchants create unique product images directly from Merchant Center Next. This tool aims to make it easier for businesses to produce high-quality, customized imagery without the need for expensive photoshoots.

🔍 Why Does It Matter?

Eye-catching images are crucial for e-commerce success, as products with multiple images see significant increases in impressions and clicks. Product Studio empowers businesses of all sizes to enhance their product imagery, potentially driving better engagement and sales.

⚖️  What Should We Do? 

Explore how Product Studio can enhance their product presentations, streamline content creation, and optimize ad performance. Integrating this tool could lead to higher engagement and better ROI on their digital marketing efforts.

The Essentials: LinkedIn Carousel Ad Specs Unveiled

📈 What Happened? 

LinkedIn Meta is projected to capture 21.3% of US digital ad spend in 2024, significantly outpacing YouTube and Netflix, even though users spend similar amounts of time on these platforms. Meta’s ad revenue growth is fueled by an increase in user engagement and higher ad prices.

🔍 Why Does It Matter?

Following these specifications ensures that your LinkedIn carousel ads meet the platform's standards and effectively engage your target audience. Properly designed carousel ads can boost engagement, clicks, and conversions, making them a valuable tool in your digital marketing strategy.

⚖️  What Should We Do?

Marketers should familiarize themselves with LinkedIn's carousel ad specifications and guidelines to maximize the impact of their campaigns. By adhering to these standards and experimenting with different formats, businesses can optimize their ad performance and achieve better results.

Why Meta Is Winning the Digital Ad Race in 2024

📈 What Happened?

Meta is projected to capture 21.3% of US digital ad spend in 2024, significantly outpacing YouTube and Netflix, even though users spend similar amounts of time on these platforms. Meta’s ad revenue growth is fueled by an increase in user engagement and higher ad prices.

🔍 Why Does It Matter? 

Despite complaints about the number of ads, Meta's platforms like Instagram continue to attract advertisers due to their proven ROI and easy ad placement. Meanwhile, platforms like Netflix and YouTube are struggling to convert their high user engagement into comparable ad revenue, especially in the connected TV space.

⚖️  What Should We Do?

Advertisers should evaluate their digital ad spend strategies by balancing user engagement with ROI. Exploring underserved platforms with high engagement might offer untapped opportunities, but Meta's proven track record makes it a strong contender for maintaining or increasing ad investment.

Ad Strategies Shift: Brands Must Adapt to Streaming's Growing Influence in TV Viewing

📈 What Happened?

July 2024 marked a historic month for streaming, which accounted for 41.4% of total TV viewing, surpassing previous records. The Summer Olympics boosted overall TV usage by 2.3%, with Peacock seeing a significant 33% increase in viewership during this period.

🔍 Why Does It Matter? 

The dominance of streaming, highlighted by YouTube breaking 10% of total TV usage, signals a major shift in how audiences consume media. Advertisers must adapt their strategies to prioritize streaming platforms, which are becoming central to reaching consumers, particularly during high-profile events like the Olympics.

⚖️  What Should We Do?

Brands should consider reallocating ad budgets to capitalize on the growing influence of streaming platforms, especially during peak viewing times like the Olympics. Engaging with targeted content and leveraging popular streaming shows can enhance brand visibility and connect with audiences more effectively.

Amazon's Advertising Boom: 20% YoY Growth Amid Slowing E-Commerce

📈  What Happened?

Amazon's advertising revenue surged by 20% year-over-year in Q2 2024, driven by its large, intent-driven customer base and enhanced measurement capabilities. As eCommerce growth slows, Amazon is strategically leveraging its advertising and cloud computing sectors to bolster profitability.

🔍  Why Does It Matter?

The intertwined nature of Amazon's eCommerce and advertising businesses means that fluctuations in online sales can significantly impact ad spending. As advertisers increasingly seek targeted and measurable ad solutions, Amazon’s robust capabilities position it well to capture a larger share of the retail media market.

⚖️  What Should We Do?

Brands should consider increasing their advertising spend on Amazon to take advantage of its highly engaged customer base and effective measurement tools. Investing in targeted ad placements, particularly on platforms like Prime Video, can enhance reach and drive conversions amid the evolving digital advertising landscape.

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