Just Ad'ed August 25 - August 31

This week: Google fixed their crawling issues affecting site indexing, LinkedIn introduced new local ad targeting options, Amazon restarted Google Shopping campaigns internationally, Microsoft added channel reporting for Performance Max at the account level, and TikTok shared new data on how users engage with creators.

GOOGLE ADDS ACCOUNT-LEVEL CHANNEL REPORTING FOR PERFORMANCE MAX

📈  What Happened?

Google introduced account-level channel reporting for Performance Max advertisers, allowing marketers to view and compare all PMax campaigns in a single consolidated view. The update lets advertisers segment by conversion metrics and identify performance patterns across channels without jumping between individual campaigns.

🔍  SO WHAT?

This visibility upgrade solves a major pain point for digital advertisers who previously had to analyze channel data in silos within each PMax campaign. With the new account-level view, marketers can spot cross-campaign trends faster, make more informed budget allocation decisions, and optimize performance across their entire account with significantly less friction.

LINKEDIN LAUNCHES HYPERLOCAL TARGETING FOR MORE PRECISE B2B CAMPAIGNS

📈 What Happened? 

LinkedIn unveiled new hyperlocal targeting capabilities that allow advertisers to reach users based on neighborhood-level precision rather than just broad metropolitan areas. The update combines professional attributes with contextual signals like proximity to specific business districts or campus locations.

🔍 SO WHAT?

This targeting evolution transforms LinkedIn from a broad B2B platform into a precision tool for location-specific campaigns. The ability to combine professional attributes with hyperlocal context lets advertisers create more relevant messaging for conferences, office locations, or business districts – ultimately improving conversion rates and reducing ad waste when targeting key decision-makers within specific geographic clusters.

AMAZON RETURNS TO GOOGLE SHOPPING ADS INTERNATIONALLY AFTER MONTH-LONG TEST

📈 What Happened?

Amazon restarted spending on Google Shopping ads across all its international domains exactly one month after abruptly pausing them. Notably, the U.S. market remains excluded from this return, suggesting an intentional marketing test rather than a technical issue or policy dispute.

🔍  SO WHAT?

Amazon's selective return to Google Shopping highlights its ability to flex advertising muscle while stress-testing channel dependency. For competing retailers, the month-long absence created a short window of opportunity with increased clicks (though at lower ROAS). The continued U.S. exclusion signals that Amazon may be exploring a differential geographic strategy while gathering data on audience behavior when they withdraw from specific paid channels.

TIKTOK REVEALS NEW CREATOR ENGAGEMENT BENCHMARKS FOR ADVERTISERS

📈 What Happened?

TikTok published new research showing that 80% of users follow creator accounts on the platform, with average users engaging with at least seven different creators weekly. The platform also revealed that creator-driven content generates 4.5x higher engagement rates than standard brand content.

🔍 SO WHAT? 

These benchmarks fundamentally shift the value proposition for TikTok advertising budgets, suggesting advertisers should prioritize creator partnerships over traditional brand-created content. With four out of five TikTok users actively following creators, brands that fail to incorporate creator collaboration into their strategy are missing the platform's most effective engagement channel—especially important as algorithmic distribution increasingly favors authentic creator-style content.

MICROSOFT EXPANDS IMPRESSION-BASED REMARKETING TO NEW PLACEMENTS

📈 What Happened?

Microsoft Advertising expanded its impression-based remarketing capabilities, allowing advertisers to build audiences from users who merely saw their ads rather than requiring clicks or site visits. The expanded feature now works across Bing search results, native placements, Copilot, and other Microsoft inventory.

🔍 SO WHAT? 

This capability gives advertisers a significant competitive advantage in a privacy-restricted world where cookie deprecation and consent limitations are making traditional remarketing increasingly difficult. Brands can now reach potential customers earlier in the funnel and build remarketing lists without requiring direct engagement, making it possible to nurture awareness-stage audiences with sequential messaging that wasn't previously possible on search platforms.

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