Just Ad'ed December 16-20

This week: Meta introduces AI-powered A/B testing for ad creatives, Google Ads adds "moment targeting" for time-specific campaigns, TikTok tests immersive carousel ads, LinkedIn launches personalized messaging ads, and Snapchat rolls out new collaborative AR features for brands.

META'S AI-POWERED A/B TESTING: SMARTER CREATIVE OPTIMIZATION

📈  What Happened?

Meta has rolled out an AI-driven A/B testing tool that allows advertisers to test multiple ad creatives simultaneously, identifying the best-performing version faster and more accurately.

🔍  SO WHAT?

This tool can save time and improve campaign performance by letting AI do the heavy lifting of identifying what resonates with your audience. Brands can now optimize their creatives with data-backed insights, leading to higher ROI.

GOOGLE ADS’ MOMENT TARGETING: HITTING THE RIGHT AUDIENCE AT THE RIGHT TIME

📈 What Happened? 

Google Ads has introduced a "moment targeting" feature that enables advertisers to schedule campaigns for specific times or events, such as holidays, major sports games, or trending moments.

🔍 SO WHAT?

Moment targeting gives brands the ability to capitalize on key time-sensitive opportunities, ensuring their ads reach audiences when they’re most engaged and likely to convert.

TIKTOK'S IMMERSIVE CAROUSEL ADS: A NEW WAY TO CAPTURE ATTENTION

📈 What Happened?

TikTok is testing a new carousel ad format that allows brands to showcase multiple pieces of content in a swipeable, full-screen experience. This immersive format is designed to increase engagement and storytelling opportunities.

🔍  SO WHAT?

Carousel ads offer brands a new way to captivate audiences on TikTok by combining interactive storytelling with bold visuals. This format is especially effective for e-commerce brands looking to highlight multiple products.

LINKEDIN'S PERSONALIZED MESSAGING ADS: DRIVING ONE-TO-ONE ENGAGEMENT

📈 What Happened?

LinkedIn has launched personalized messaging ads, which let advertisers send custom messages directly to users' inboxes based on their profiles, interests, or previous interactions with a brand.

🔍 SO WHAT? 

For B2B marketers, personalized messaging ads provide a powerful way to connect with decision-makers on a more personal level. These ads can drive higher engagement and conversions by delivering tailored content to the right users.

SNAPCHAT'S COLLABORATIVE AR TOOLS: BRANDS AND USERS BUILD TOGETHER

📈 What Happened?

Snapchat is rolling out collaborative AR tools that allow users to co-create branded AR experiences. Brands can design AR lenses and invite users to add their own elements, creating a shared creative experience.

🔍 SO WHAT? 

Collaborative AR tools open up new possibilities for user-generated content and brand engagement. By inviting users to participate in AR creation, brands can foster deeper connections and build stronger loyalty.

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