Just Ad'ed July 8-12

Just Ad'ed July 8-12

This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution. 


Everything in Paid Digital Week Of

July 8-12

  • Stream Big: Google TV Network Offers Premium Ad Spots

  • From Scroll to Sale: TikTok's Latest Feature

  • Queries to Carts: Walmart's Generative AI

  • Streamlined Success: Roku Exchange Enhances
    TV Ad Buying
  • From Hot Dogs to Hot Deals: Costco's Ad Revolution

 

 

Stream Big: Google TV Network Offers Premium Ad Spots

 

📈What Happened?

Amazon Advertising introduced expanded brand targeting and expanded product targeting, and refined broad match keyword targeting. These features aim to improve ad relevance and reach.

 

🔍Why Does It Matter?

Enhanced targeting options can lead to higher ROI and better ad performance. Improved control over ad spend helps in reducing irrelevant traffic and optimizing campaigns.

 

⚖️ What Should We Do? 

Monitor campaigns closely to ensure traffic relevance and optimal spend. Utilize expanded targeting options and refine broad match keywords with plus signs and negative keywords.

 

From Scroll to Sale: TikTok's Latest Feature

 

📈What Happened? 

TikTok has begun testing image search capability in TikTok shop, allowing users to take/upload photos to find similar products.

 

🔍Why Does It Matter?

 The move enhances TikTok Shop's appeal and user engagement, putting it in direct competition with Google and Amazon. 

 

⚖️ What Should We Do?

Advertisers leveraging TikTok should optimize product listings for TikTok's e-commerce platform, and create visually appealing content for image search.

 

Queries to Carts: Walmart's Generative AI

 

📈What Happened?

Walmart is beta testing a generative AI shopping assistant in its mobile app, initially available for categories like home products and electronics.

 

🔍Why Does It Matter? 

The move addresses the issue of long search times for consumers with potential to simplify and speed up the shopping process.

 

⚖️ What Should We Do?

Companies that use Walmart should consider what the generative AI assisted shopping may mean for future advertising. 

 


 

Streamlined Success: Roku Exchange Enhances TV Ad Buying

 

📈What Happened?

Roku announced Roku Exchange, a TV streaming-first ad technology connecting ad inventory with advertiser demand via programmatic ecosystem.

 

🔍Why Does It Matter? 

The move democratizes access to Roku Media, expanding advertiser reach and campaign effectiveness.

 

⚖️ What Should We Do?

Advertisers should explore integrating Roku Exchange into your ad strategy to tap into advanced TV streaming capabilities.

 

From Hot Dogs to Hot Deals: Costco's Ad Revolution

 

📈 What Happened?

Costco is developing a new ad network using its extensive loyalty membership data from 74.5 million households.

 

🔍 Why Does It Matter?

Costco aims to leverage members' shopping habits and past purchases to deliver targeted advertising on its website and other platforms.

 

⚖️ What Should We Do?

This move positions Costco as a significant player in the $166 billion retail media space, expected to account for 20% of all digital media spending in 2024.

 

 



 

 

 

 

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