Influencer advertising has become a key strategy for modern marketers everywhere. But for many, this is still unchartered territory, a way to reach their audience that they’re unsure how to use. This article explores insights shared by marketing experts Abtin Buergari (Blueprint) and Andrew Behringer (Urban Legends) on a number of the most pertinent questions regarding influencer marketing like:
If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,
"Where do I allocate my budget?"
"How much do I spend?"
"What creative is the best on which platform/channel?"
"Am I under / overspending on specific channels or audiences?"
"Can I even trust this platform's reporting?"
"What should I try next?"
Platforms like Blueprint, Motion, and Darwin all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.
With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.
In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.
When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.
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If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,
"Where do I allocate my budget?"
"How much do I spend?"
"What creative is the best on which platform/channel?"
"Am I under / overspending on specific channels or audiences?"
"Can I even trust this platform's reporting?"
"What should I try next?"
Platforms like Blueprint, Northbeam, and Skai all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.
With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.
In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.
When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.
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