Blueprint Blog

Comparing Blueprint.tech, Motion, & Darwin Software - 2024's Best Creative Analytics Platforms for Big Ad Spenders

Comparing Blueprint.tech, Motion, & Darwin Software - 2024's Best Creative Analytics Platforms for Big Ad Spenders

If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Motion, and Darwin all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.


When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.

 

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Just Ad'ed July 29 - August 2

Just Ad'ed July 29 - August 2

This week: Streaming giants shake up the market with major mergers and new ventures, TikTok introduces its App Center to streamline SMB advertising, digital ad spend rises across key channels despite higher costs, and SurveyMonkey launches advanced CX tools to enhance customer feedback strategies.

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Just Ad'ed July 22-26

Just Ad'ed July 22-26

This week: Yelp's new tools boost national ad campaigns, Google bids farewell to goo.gl links, the 2024 Olympics are set for a social media spotlight, and influencer rates are soaring. 

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Introducing Our New Brand: Bold, Clear, Simple, Provocative

Introducing Our New Brand: Bold, Clear, Simple, Provocative

Change is here. 


We are thrilled to unveil the new face of Blueprint – our rebranding marks a significant shift towards a bolder, clearer, simpler, and more provocative identity. This transformation reflects our commitment to revolutionizing digital advertising by simplifying and demystifying the measurement of success and efficiency.

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Just Ad'ed July 15-19

Just Ad'ed July 15-19

This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.

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Comparing Blueprint.tech, Northbeam, & Skai - 2024's Best Ecommerce Data Platforms for Big Ad Spenders

Comparing Blueprint.tech, Northbeam, & Skai - 2024's Best Ecommerce Data Platforms for Big Ad Spenders

If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Northbeam, and Skai all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.


When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.

Read More »
Just Ad'ed July 8-12

Just Ad'ed July 8-12

This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution. 

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Just Ad'ed June 24 - 28

Just Ad'ed June 24 - 28

This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble

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Just Ad'ed | May Roundup

Just Ad'ed | May Roundup


Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

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Pushing Limits: Why More Creative Content Is Within Your Reach

Pushing Limits: Why More Creative Content Is Within Your Reach

Imagine you're in a room full of experienced marketers and advertisers, and you ask them, "If you could produce more creative content without any extra hassle, would you?" 

At first, you'd probably hear a resounding "yes" from everyone.

But if you go past this knee-jerk reaction (because more is always better, right?), you'll likely uncover some reservations about actually doing that. From resource constraints to quality control, there are plenty of reasons why marketers and advertisers hesitate at the thought of ramping up their creative production. Read this article to understand their rationales and see how Blueprint can help you solve them.    

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