This week: YouTube rolls out new audience segmentation tools, Meta refines its Creator Marketplace for branded content, Google pushes for more responsive search ads, TikTok launches data-driven ad measurement features, and Reddit explores new approaches to curb ad fatigue on its platform.

This week: Google's new ad format blends with organic results, Meta enhances its AI ad targeting tools, X (formerly Twitter) explores subscription-based features, Reddit's updated ad guidelines focus on transparency, and TikTok adds shopping ads directly to user feeds.

This week: LinkedIn tests new ad formats aimed at B2B marketers, Google Ads introduces new audience targeting features, TikTok enhances its creator monetization options, YouTube expands its podcasting efforts, and LinkedIn tests new ad formats aimed at B2B marketers, and Amazon introduces new ad placements on its streaming service

This week: Google’s AI-powered product pics promise to boost your clicks, LinkedIn unveils essential carousel ad specs, Meta dominates the digital ad race in 2024, brands scramble to adapt as streaming reshapes TV ad strategies, and Amazon’s advertising boom continues with 20% YoY growth despite slowing e-commerce.

This week: Meta's algorithm shake-up triggers ad cost spikes, publishers flock to Reddit amid a Google update-fueled traffic surge, AI fails to catch brand safety blind spots, TikTok simplifies in-app shopping with a new Amazon integration, and Google Ads API introduces immediate conversion adjustments for real-time campaign management.

This week: Meta shifts focus away from exclusion targeting, LinkedIn empowers brands with new newsletter sponsorship options, AI struggles to ensure brand safety in digital ads, Google recovers from a major reporting glitch, and SE Ranking uncovers crucial SEO insights in the evolving landscape of AI-powered search.

Influencer advertising has become a key strategy for modern marketers everywhere. But for many, this is still unchartered territory, a way to reach their audience that they’re unsure how to use. This article explores insights shared by marketing experts Abtin Buergari (Blueprint) and Andrew Behringer (Urban Legends) on a number of the most pertinent questions regarding influencer marketing like: 

If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Motion, and Darwin all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.

When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.

This week: Streaming giants shake up the market with major mergers and new ventures, TikTok introduces its App Center to streamline SMB advertising, digital ad spend rises across key channels despite higher costs, and SurveyMonkey launches advanced CX tools to enhance customer feedback strategies.

This week: Yelp's new tools boost national ad campaigns, Google bids farewell to goo.gl links, the 2024 Olympics are set for a social media spotlight, and influencer rates are soaring.