We are thrilled to unveil the new face of Blueprint – our rebranding marks a significant shift towards a bolder, clearer, simpler, and more provocative identity. This transformation reflects our commitment to revolutionizing digital advertising by simplifying and demystifying the measurement of success and efficiency.
This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.
If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,
"Where do I allocate my budget?"
"How much do I spend?"
"What creative is the best on which platform/channel?"
"Am I under / overspending on specific channels or audiences?"
"Can I even trust this platform's reporting?"
"What should I try next?"
Platforms like Blueprint, Northbeam, and Skai all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.
With hundreds of options, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.
In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.
When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. This article aims to arm you with the information needed to make the best decision for your business.
This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution.
This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble
Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.
Imagine you're in a room full of experienced marketers and advertisers, and you ask them, "If you could produce more creative content without any extra hassle, would you?"
At first, you'd probably hear a resounding "yes" from everyone.
But if you go past this knee-jerk reaction (because more is always better, right?), you'll likely uncover some reservations about actually doing that. From resource constraints to quality control, there are plenty of reasons why marketers and advertisers hesitate at the thought of ramping up their creative production. Read this article to understand their rationales and see how Blueprint can help you solve them.
If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,
"Where do I allocate my budget?"
"How much do I spend?"
"What creative is the best on which platform/channel?"
"Am I under / overspending on specific channels or audiences?"
"Can I even trust this platform's reporting?"
"What should I try next?"
Platforms like Blueprint, Triple Whale, and Smartly.IO all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.
If you operate an ecommerce store outside of Shopify (Bigcommerce / Woocommerce), want cross-platform attribution down to the creative level (including influencers), and an AI decision making engine to tell you what to do next, all without incurring a percentage-based media cost, then Blueprint is for you.
If you are on Shopify and looking for a plug and play attribution integration with added features for ecommerce stores like post purchase surveying and inventory forecasting, and are content with paying more as your store scales, Triple Whale may be for you.
If you are interested in a platform that allows for creative generation for social ads at scale and focuses on automated optimizations via api into your ad channels, then Smartly.io may be for you.
With hundreds of other options available as well, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.
In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.
When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. Below we’ll break down the differences between three of the best across integrations, analytics and attribution, creative, and pricing.
Grounded in the practical insights from years of experience, aims to equip marketers with the knowledge to demystify attribution for media buyers spending millions a year and in some cases, many millions a month, and apply these foundational technologies confidently and effectively.
Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.
