Release Notes

Update Summary:

Cross-Platform Audience Management: Universal Audience Tags and Campaign Groups streamline cross-platform targeting and campaign optimization by aligning objectives with advertising funnel stages.
Creative Asset Sync & AI Analysis: Automated synchronization and AI analysis of creative assets provide unified management and performance insights across platforms.
Expanded Integrations: New integrations with VIANT DSP and Microsoft ads, along with enhanced targeting dashboards and downloadable metrics, boost cross-platform data analysis.
Performance & UI Upgrades: Improved Bing Ads reporting, GA4 API support, caching enhancements, and UI upgrades enhance overall platform performance.

Update Summary:

Enhanced Cross-Platform Integration: Blueprint now automatically ingests engagement metrics, custom audiences, and pixel data from all major platforms, including Bing and Meta, to optimize ad performance and streamline campaign management.
Advanced Analytics & Optimization: New features include URL and landing page analytics, affiliate marketing support, and smarter creative optimization, identifying trending, stagnating, and underperforming ads.
Improved User Experience: With faster dashboards, dynamic ad tracking, and a new notification system, Blueprint simplifies campaign navigation and enhances usability.
Freemium Edition & Data Accessibility: A new Freemium edition allows users to test Blueprint, while normalized data is available for download and integration with other ad tools.

Update Summary:

AI-Driven Insights: Blueprint AI's new features, Budget Expander and Top 5 Creatives, help optimize budget allocation and identify top-performing creatives across platforms, providing deeper insights for strategic investment.
Introducing Ads-bot: The new Ads-bot companion offers on-demand assistance, helping users navigate Blueprint’s features and improve their media program understanding.
Expanded Meta Integration: Enhanced Meta integration provides detailed insights into which Meta platforms are driving the best results, giving advertisers greater control over ad placement.
Unified Creative Management: The Creative Library now centralizes all creatives and their metrics, allowing for comprehensive evaluation and management, including tracking external costs, authors, and influencers.
Simplified Advertising: Blueprint introduces user-friendly adjustments to streamline advertising management, making it easier to evaluate and optimize campaigns efficiently.

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