Introducing Our New Brand: Bold, Clear, Simple, Provocative

Change is here. 

We are thrilled to unveil the new face of Blueprint – our rebranding marks a significant shift towards a bolder, clearer, simpler, and more provocative identity. This transformation reflects our commitment to revolutionizing digital advertising by simplifying and demystifying the measurement of success and efficiency.

The Need for Change

In the past, measuring the success of advertising campaigns has been an overly complex and daunting task. Advertisers have been inundated with data, metrics, and jargon that obscure the true performance of their efforts. Blueprint is the opposite of that. We believe that clarity and simplicity are key to unlocking the full potential of advertising. We want our marketers focused on the thing that moves the needle, better strategy, more creatives, and steady iteration. 

Embracing Boldness

The old design was functional but lacked the boldness and clarity needed to make a strong impact in today's fast-paced digital landscape. Our new branding is more than just a fresh coat of paint; it’s a statement of our values and vision.

Our new logo and visual identity are designed to stand out and make a statement. Bold colors and strong typography convey confidence and decisiveness. We are not just another digital advertising platform; we are pioneers in simplifying advertising analytics.

Clarity in Communication

We are stripping away the unnecessary complexities to focus on what truly matters. Our brand and message seeks to strip away the noise, ensuring that our clients understand exactly how we can help them achieve their goals.

Simplifying Success

Blueprint platform is designed with simplicity at its core. No more wading through endless dashboards and reports—just clear, concise, and impactful information.

From making attribution a button click, to focusing our users on the key variables in advertising, we’ve made it easier than ever to gain actionable insights and make data-driven decisions. 

Provoking Change

We are challenging the status quo in digital advertising. Our provocative approach encourages our clients to think differently about how they measure and achieve success. It’s time to move away from the old, complicated methods and embrace a new era of simplicity and efficiency.

Join Us on This Journey

We invite you to explore our website and engage the change we envision. It has been transformative for our current clients, and we know it will change your approach for the better. Together, we will demystify digital advertising and pave the way for a brighter, more efficient future.