We are thrilled to unveil the new face of Blueprint – our rebranding marks a significant shift towards a bolder, clearer, simpler, and more provocative identity. This transformation reflects our commitment to revolutionizing digital advertising by simplifying and demystifying the measurement of success and efficiency.
This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.
This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution.
This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble
Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.
Imagine you're in a room full of experienced marketers and advertisers, and you ask them, "If you could produce more creative content without any extra hassle, would you?"
At first, you'd probably hear a resounding "yes" from everyone.
But if you go past this knee-jerk reaction (because more is always better, right?), you'll likely uncover some reservations about actually doing that. From resource constraints to quality control, there are plenty of reasons why marketers and advertisers hesitate at the thought of ramping up their creative production. Read this article to understand their rationales and see how Blueprint can help you solve them.
Grounded in the practical insights from years of experience, aims to equip marketers with the knowledge to demystify attribution for media buyers spending millions a year and in some cases, many millions a month, and apply these foundational technologies confidently and effectively.
Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.
Attribution is a fundamental digital marketing concept that often evokes feelings of trepidation and mystery. But it’s much less complicated to grasp than you’d think. When marketers recognize that and tune out all the noise surrounding attribution, they can unlock valuable insights into the effectiveness of their campaigns by leveraging the right tools and strategies. This article demystifies what attribution is within the context of digital advertising by identifying its different types and explaining its practical implications.
Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.
Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.
Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.
