Features & Improvements

Piwik halo integration - Update the backend to include Piwik data for the halo effect

Piwik is now included in Halo Effect insights..

Ability to Update Primary Metric for a Campaign Group

Added the ability to edit the primary metric for campaign groups in the reporting table

The Trade Desk Integration Setup

Integration setup for the The Trade Desk platform.

Piwik (Attribution Platform) Integration Setup

Integration setup for the Piwik platform..

Continue refinement of Halo Effect

Working on improvements to how and when Halo Effect shows up for a client’s diversified advertising spend.

New Explore All Modal for Insights

New "View All" (previously explore all) modal that allows users to easily navigate between insights and insight actions.

Filter Dashboard Data to Only Include Platforms that Can Produce the Selected Primary Metric

Dashboard data is now filtered to only include platforms that can produce the selected primary metric, ensuring more accurate and consistent results across dashboards. This update applies to the Key Metric widget, Reporting tables, Missed Opportunities, and the Ad Performance widget.

Add a time comparison to the graphs when the users selects a presets

Compare Metrics Feature Added to Entity Sidebar A new "Compare" tab was added to the entity sidebar to compare performance across two time periods. Users can select a current period and a comparison period using preset options (Previous Period, Previous Month/Year/Quarter, or custom ranges). The view shows side-by-side metric cards (Results, Calculation Metric, Revenue, Spend) with percentage changes and visual indicators, plus time series charts with both periods overlaid. Date range pickers include presets and validation to keep date ranges valid. Chart tick labels were updated to include dates from both datasets to improve readability. The feature works across all entity types and integrates with existing dashboard functionality.

Improved Error Log for Optimization Insights

Improved Error Handling and Export for Insights Dashboard Error handling and display in the insights dashboard were updated. Error messages now use visual indicators and clearer formatting. A CSV export was added to download insight errors for analysis. Error parsing was improved to handle nested structures and ad set-specific errors. The error table supports expandable rows and sorting. A new backend endpoint maps campaign and ad set IDs to improve error context. These changes improve error visibility and make debugging easier.

Bug Fixes and Minor Improvements