Features & Improvements

Make Halo Effect Scoring More Understandable

Replaced the impact score with a clearer, more intuitive percentage-based metric.

Refine Campaign/Adset Reporting Tables

Updated campaign/adset reporting tables to include live dimensional data like daily budget, bidding strategy, etc. Also improved the UI/UX of reporting table querying by adding column breakdown and ordering functionality.

Update Compare Chart and Format

Entity Sidebar key metrics refresh. The Entity Sidebar key metrics experience has been refreshed with updated charts and styling, including new sidebar-specific chart components, improved tooltip/hover behavior, clearer period/percentage-change handling (including previous-period comparisons), and a new aggregate-by control for quicker rollups; sidebar date-range and grouping behavior has been tightened up via query params, the drawer header has been polished for better long-title readability, and the older compare-metrics panel has been removed in favor of the streamlined layout.

Updated the Compare Chart to be fully interactive with the grid. Users can now select rows and click the Compare button to evaluate and compare specific entities. The Compare Chart is displayed in the right sidebar for a more integrated and streamlined experience.

Less Clicks on Re-integration

Integration notifications regarding expired/expiring tokens and integrations that need attention now direct users directly to the editor side panel for better convenience.

Update Google Ads to Handle Multiple Conversion events

We now support adding multiple in-platform conversions from google ads

Easier Onboarding Flow

Made it easier than ever to get new accounts live with a clear 3 step user experience.

Minor Updates  and Bug Fixes

• Bottom Ads Performance

• Missing UTM Report Processing Logic Updated

• Halo Effect Generation Date-time clean up

• Increased look-back period for integrations to standardize at 90 days