July 23 2025 Release Notes
Features & Improvements Halo Effect
Streamlined platform access for media buyers
More efficient platform experience tailored to media buyer needs
Improved platform connection monitoring
Faster identification and resolution of account connection issues
Fixed naming behavior for platform-specific custom events
Preserved user-customized event names while maintaining system naming where appropriate
Fixed time zone handling in insights
More accurate and reliable timing for insights delivery
Performance optimization for campaign groups
Better performance and reliability for campaign group operations
Major overhaul of database access patterns for our insights environment
More reliable and consistent database operations for insights generation.
This release focused on improving platform reliability and user experience, with significant updates to role-based access control, database infrastructure, and system stability. These changes provide a more efficient workflow for media buyers while ensuring more reliable data processing and insights delivery across the platform.
Features & Improvements Halo Effect
Features & Improvements Dashboard UI Improvements: Primary Metric and Date Selector Relocated
Features & Improvements Added Ad Table to BigQuery Daily Sync