Features & Improvements

Campaign and Funnel Stage Management

Added notification system to alert users of unassigned campaigns with enhanced Advanced Analytics UI.

Creative Performance Insights Enhancement

Enhanced Worst Creatives insight algorithm.

UTM and Attribution Reporting Improvements

Updated Missing UTMs report to show only active ads, improving report relevance and prioritization. Added UTM Source column to unattributed data exports for better visibility into data origin and attribution gaps.

Additional Bug Fixes/Minor Improvements

• Halo Effect Navigation

• Search Tab Functionality

• Piwik Conversion Accuracy

• Performance Sidebar Minor Update

• Creative Grouping Display Update

• CTV Engagement Insights Update