Features & Improvements

Creative Management Enhancement

This week: YouTube captured sports viewer attention with expanded ads, Meta launched AI-powered creative tools for brand campaigns, Google rolled out clearer PMax reporting and deeper web-to-app connections, TikTok strengthened its search ads with impressive purchase lift metrics, and Reddit introduced new publisher insights to help media brands track content performance.

This week: Google won't have to sell Chrome after judge's antitrust ruling but must share search data with competitors, Meta announced wearables coming to their Connect conference, Google Ad Manager is taking steps toward independence, Apple is building its own AI search engine, and TikTok expanded its shopping options to more businesses.

This week: Google fixed their crawling issues affecting site indexing, LinkedIn introduced new local ad targeting options, Amazon restarted Google Shopping campaigns internationally, Microsoft added channel reporting for Performance Max at the account level, and TikTok shared new data on how users engage with creators.

This week: Google implemented new EU political ad declaration requirements and rolled out fresh updates for YouTube creators, Meta touted performance gains from its AI-powered ad tools, TikTok expanded creative options with vAI video generation, Perplexity made an audacious bid for Google's Chrome browser, and LinkedIn introduced new event promotion capabilities through Thought Leader Ads.

This week: LinkedIn introduced post-level insights to refine your content strategy, Meta pushed advertisers toward AI-powered targeting tools, Google removed manual language targeting from Search campaigns, Microsoft revealed their new Ad Studio, and TikTok capped hashtags at five per post to reduce spammy usage.

Features & Improvements

New Grid UI

This week: Meta launched advanced placement controls for in-app Advantage+ campaigns, Google rolled out three major Performance Max updates, Pinterest unveiled shoppable video ads, Snap debuted a new AR catalog shopping experience, and TikTok expanded its dynamic product ads to more advertisers.

Features & Improvements

Automated BigQuery Setup

This week: Reddit reveals massive paid ad growth and gives advertisers more automation options, Google's AI Max expands with new location targeting and long-form headlines, TikTok's search ads gain traction with 25% more clicks and 38% lower CPCs, LinkedIn rolled out new ad exclusion tools, and Pinterest's improved pin-based marketing gained momentum with new shopping capabilities.