This week: Google rolled out AI Mode in India without requiring Labs signup, while also releasing enhanced forecasting tools in Keyword Planner; TikTok is developing a separate US version of its app ahead of a possible forced divestiture; Cloudflare introduced Pay Per Crawl to let publishers charge AI crawlers; and a new study revealed that AI tools get PPC advice wrong 20% of the time.
This week: Google introduced AI Max as a distinct search match type in reporting, Cloudflare moved to block AI crawlers by default, TikTok launched Brand Consideration Ads targeting purchase-stage users, Meta added Threads DM functionality, and Google Merchant Center rolled out automatic tax calculation for U.S. sellers.
This week: Google launched ads in AI Mode and unveiled URL Inclusions for better ad content control, Microsoft revamped its policy enforcement with asset-level reviews, Retail Media Networks faced questions about transparency and incrementality, Pinterest introduced new visual search features, and LinkedIn added content formatting options to boost engagement.
This week: TikTok received another deadline extension for its US divestiture, Meta rolled out Opportunity Score to improve ad performance, Pinterest updated its discovery algorithms, Google introduced Privacy Sandbox alternatives to cookies, and Microsoft overhauled its advertising platform with improved reporting and Performance Max updates.
This week: TikTok received another deadline extension for its US divestiture, Meta rolled out Opportunity Score to improve ad performance, Pinterest updated its discovery algorithms, Google introduced Privacy Sandbox alternatives to cookies, and Microsoft overhauled its advertising platform with improved reporting and Performance Max updates.
This week: Microsoft Advertising welcomed Navah Hopkins as its new Ads Liaison, Google released AI Max for Search campaigns with 14% higher conversion rates, Meta unveiled deeper personalization tools for advertisers, YouTube received brand safety accreditation for its ad placement processes, and RollerAds expanded its push notification offerings with impressive publisher results.
This week: Google updated YouTube Insights Finder to help advertisers understand audience behavior and confirmed it won't provide separate AI Mode performance data in Search Console. LinkedIn added new ad transparency features to help users understand why they're seeing certain ads, Meta announced it's pushing for more platform-wide age verification requirements, and X vowed to give the platform more strategic focus going forward.
This week: Facebook improves ad targeting capabilities with deeper first-party data integration, Google Ads rolls out new tools to measure in-store campaign performance, Pinterest tests collaborative board ads for brands and influencers, Reddit showcases new ad placements aimed at high-engagement subreddits, and Twitter doubles down on spaces with audio ad options for monetization.
This week: Hulu debuts pause-activated ads for holiday streaming, Meta tests influencer co-branded ad campaigns, TikTok launches AI-driven ad performance predictors, Google Ads introduces localized campaign metrics for small businesses, and Shopify rolls out personalized product discovery ads for merchants.
