Blueprint Blog

Just Ad'ed July 29 - August 2

Just Ad'ed July 29 - August 2

This week: Streaming giants shake up the market with major mergers and new ventures, TikTok introduces its App Center to streamline SMB advertising, digital ad spend rises across key channels despite higher costs, and SurveyMonkey launches advanced CX tools to enhance customer feedback strategies.

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Just Ad'ed July 22-26

Just Ad'ed July 22-26

This week: Yelp's new tools boost national ad campaigns, Google bids farewell to goo.gl links, the 2024 Olympics are set for a social media spotlight, and influencer rates are soaring. 

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Just Ad'ed July 15-19

Just Ad'ed July 15-19

This week: LinkedIn's Accelerate speeds up campaign creation, Instagram Reels' new overlay ads, Apple's App Store search redesign, and Discord's brand refresh.

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Just Ad'ed July 8-12

Just Ad'ed July 8-12

This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution. 

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Just Ad'ed June 24 - 28

Just Ad'ed June 24 - 28

This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble

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Just Ad'ed | May Roundup

Just Ad'ed | May Roundup


Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

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Just Ad'ed | April Roundup

Just Ad'ed | April Roundup


Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Read More »
Just Ad'ed | March Roundup

Just Ad'ed | March Roundup


Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Read More »
Just Ad'ed | February Roundup

Just Ad'ed | February Roundup


Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Read More »
How to Measure Advertising Effectiveness | A Guide

How to Measure Advertising Effectiveness | A Guide

In this blog post, we’ll define the meaning of ‘advertising effectiveness,’ address the most commonly asked questions about how to measure the effectiveness of your ads, and explain why it’s critical that you have the tools to measure efficiently and accurately.

Your advertising effectiveness is directly tied to the success of your company. To massively scale, you have to achieve the right return on your advertising investments, and doing so starts by establishing the right program.

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