Features & Improvements

Blueprint Lite - Self-Service Platform

We've launched Blueprint Lite, a new self-service tier that allows users to sign up, connect their ad accounts, and start analyzing their data independently. The new flow includes Google and Microsoft OAuth signup options, Stripe-powered billing, and a streamlined onboarding experience with a 7-day free trial.

Threads Platform Support

Blueprint now supports Threads as a Facebook/Meta platform. Ad data from Threads campaigns is automatically pulled, normalized, and available for reporting alongside your other Meta placements.

Improved Halo Effect Analysis

The Halo Effect algorithm has been updated to become more inclusive of results with adjustments to it’s algorithm.

Brand Terms Management

You can now define and manage brand terms for your search campaigns. Branded keywords are automatically excluded from specific insights, reducing noise and surfacing only relevant actionable recommendations.

Updated Fatigued Adset Details

The Fatigued Adset insight now displays the campaign name alongside the adset name and platform, making it easier to locate and act on fatigued audiences without additional navigation.

Additional Agency Support

Agency users can more easily navigate across their clients.

Connected Accounts Display

The client page now shows the number of connected accounts. Hover or click to see which platforms are connected and their connection status.

Improved Ad and Creative Name Experience

Ad and creative names now match what you see in each platform's native UI, providing a more consistent experience across your reporting.

Updates to Creative Insights

Google Search and MNTN (CTV) ads are treated differently in the Creative and Ad Insights.

MNTN Data Structure Update

Updated MNTN integration to support their new data structure, ensuring continued accurate data pulls for connected TV campaigns.

Bug Fixes 

• Fixed an issue where filtering by platform-specific metrics caused incorrect network sidebar behavior

• Better Shopify integration flow

• Faster Google Ads data

• Addressed issue with automated tracking for certain Google campaign types

• Meta tracking detection to mark all ad variants when one is properly tracked