In 2017, we launched an ad agency. While our business grew, we noticed a problem our clients constantly faced: the technology available didn’t give them a complete picture of how their campaigns performed. It only told half the story.

After a few years, we started working with bigger brands and the problem magnified. In 2020 we began the baseline tracking technology to help our agency. By 2022, we realized that this technology could change how people managed any form of digital advertising and we set out to build something to improve the world of advertising and media management. And as it turned out, we did.