This week: Hulu debuts pause-activated ads for holiday streaming, Meta tests influencer co-branded ad campaigns, TikTok launches AI-driven ad performance predictors, Google Ads introduces localized campaign metrics for small businesses, and Shopify rolls out personalized product discovery ads for merchants.

This week: Meta introduces AI-powered A/B testing for ad creatives, Google Ads adds "moment targeting" for time-specific campaigns, TikTok tests immersive carousel ads, LinkedIn launches personalized messaging ads, and Snapchat rolls out new collaborative AR features for brands.

This week: Facebook rolls out predictive ad performance insights, Google explores voice-driven search ads, TikTok introduces "spark ads" for organic video amplification, LinkedIn expands job title targeting options, and Pinterest tests AI-powered seasonal trend predictions for brands.

This week: Twitter (X) introduces branded hashtag stickers for ad campaigns, YouTube launches "Creator Connect" to pair brands with rising creators, Google Ads tests automated video creation tools, Snapchat integrates AR shopping try-ons, and Reddit updates its ad manager with new performance metrics.

This week: Meta experiments with AR ads for Facebook Stories, LinkedIn debuts lead gen forms within video ads, Google integrates predictive analytics into campaign dashboards, Pinterest tests immersive product pins, and TikTok launches a holiday campaign toolkit for brands.

This week: Instagram tests AI-driven ad placement optimization, Snapchat launches holiday-themed AR lenses for brands, Google unveils keyword-less ad campaigns powered by machine learning, TikTok rolls out story ads to boost visibility, and Reddit pilots sponsored AMAs for brand engagement.

This week: Facebook rolls out a new “smart captions” feature for video ads, LinkedIn unveils dynamic ad formats for event promotion, Google Ads introduces “instant insights” for campaign monitoring, TikTok tests interest-based ad targeting, and Pinterest adds a shopping recommendations tool to enhance discovery.

This week: YouTube introduces unskippable mid-roll ads, Snapchat launches creator marketplace for brands, Google Ads enhances remarketing tools, TikTok tests collaborative ads with music influencers, and Reddit introduces user-driven ad feedback to improve relevance.

This week: Twitter (X) launches customizable ad targeting, Facebook integrates AI-driven video editing for ads, Google Ads introduces new real-time bidding tools, TikTok debuts in-app quizzes for brands, and LinkedIn enhances its video ad metrics.

This week: Pinterest tests new shoppable content features, Snapchat expands augmented reality (AR) capabilities for brands, Google introduces audio ads on YouTube Music, Instagram rolls out collaborative ad formats for creators and brands, and LinkedIn enhances ad targeting with professional skills data.