This week: Explore Google TV's premium ads, TikTok's shopping feature, Walmart's AI, Roku's ad buying, and Costco's ad revolution. 

This week: AI, ads, and innovation at Google Marketing Live 2024 as platforms pivot, Pinterest and Meta boost with AI tools, and AI AdTech leads as cookies crumble

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

In this blog post, we’ll define the meaning of ‘advertising effectiveness,’ address the most commonly asked questions about how to measure the effectiveness of your ads, and explain why it’s critical that you have the tools to measure efficiently and accurately.

Your advertising effectiveness is directly tied to the success of your company. To massively scale, you have to achieve the right return on your advertising investments, and doing so starts by establishing the right program.

In 2017, we launched an ad agency. While our business grew, we noticed a problem our clients constantly faced: the technology available didn’t give them a complete picture of how their campaigns performed. It only told half the story.

After a few years, we started working with bigger brands and the problem magnified. In 2020 we began the baseline tracking technology to help our agency. By 2022, we realized that this technology could change how people managed any form of digital advertising and we set out to build something to improve the world of advertising and media management. And as it turned out, we did.