Features & Improvements

Halo Effect

Platform impact on unattributed results can now be measured

Spend recommendations based on platform performance can be generated

Automated BigQuery Setup

Streamlined BigQuery integration for enhanced client analytics

Automated BigQuery dataset creation, table schema setup, and initial data transfer through the UI, supporting both dedicated and shared BigQuery projects for different client needs.

Automated Insights Actions

Direct platform optimization through automated insight execution

Implemented automated budget adjustments and ad management across Meta, Snapchat, and TikTok platforms with intelligent validation and edge case handling for safe optimization actions.

Enhanced Navigation & Reporting

Improved user experience with streamlined navigation and reporting tools

Redesigned top-level navigation with new Overview and Reporting sections, enhanced entity comparison tools with pagination and sorting, and improved cross-platform analysis capabilities.

Bug Fixes & Data Pipeline Improvements

Enhanced system reliability and data processing efficiency

Fixed campaign group filtering issues, improved Google Ads, Meta, and Google Analytics data processing with retry logic and batch operations, and resolved compare grid chart color limitations for better data visualization.

This release delivers significant automation improvements, enhanced user experience, and better data processing capabilities to support client success.