This week: Meta introduced new lead generation tools and saw record Q3 revenue growth despite market skepticism, Google rolled out Promotion assets for Search and Performance Max campaigns while continuing to dominate with 16% revenue growth, Reddit hit profitability for the first time and became the #3 most-visited US site as ad revenue surged 74%, Microsoft Ads experienced a brief web UI outage (though ad serving continued uninterrupted), and Pinterest launched a voice-powered visual search assistant to help advertisers reach users with multimodal queries.

Features & Improvements

Halo Effect - AI-Powered Budget Optimization

This week: Meta introduced new AI-powered ad creation tools, Google made significant updates to Performance Max campaigns and Ads API, Pinterest launched its new "Premier" platform for large advertisers, TikTok expanded its Brand Lift Study capabilities with new metrics, and Reddit rolled out a self-serve ads platform for small businesses.

Features & Improvements

Insights Dashboard Time Scale Alignment

Features & Improvements

Insights Overview Dashboard

Features & Improvements

Creative Management Enhancement

This week: YouTube captured sports viewer attention with expanded ads, Meta launched AI-powered creative tools for brand campaigns, Google rolled out clearer PMax reporting and deeper web-to-app connections, TikTok strengthened its search ads with impressive purchase lift metrics, and Reddit introduced new publisher insights to help media brands track content performance.

This week: Google won't have to sell Chrome after judge's antitrust ruling but must share search data with competitors, Meta announced wearables coming to their Connect conference, Google Ad Manager is taking steps toward independence, Apple is building its own AI search engine, and TikTok expanded its shopping options to more businesses.

This week: Google fixed their crawling issues affecting site indexing, LinkedIn introduced new local ad targeting options, Amazon restarted Google Shopping campaigns internationally, Microsoft added channel reporting for Performance Max at the account level, and TikTok shared new data on how users engage with creators.

This week: Google implemented new EU political ad declaration requirements and rolled out fresh updates for YouTube creators, Meta touted performance gains from its AI-powered ad tools, TikTok expanded creative options with vAI video generation, Perplexity made an audacious bid for Google's Chrome browser, and LinkedIn introduced new event promotion capabilities through Thought Leader Ads.