If you're spending 6 figures or even millions of dollars per month on ads, then you are no doubt faced with pressing questions like,

"Where do I allocate my budget?"

"How much do I spend?"

"What creative is the best on which platform/channel?"

"Am I under / overspending on specific channels or audiences?"

"Can I even trust this platform's reporting?"

"What should I try next?"

Platforms like Blueprint, Triple Whale, and Smartly.IO all aim to address these questions for marketers. Each platform provides their own unique approaches with varying cost structures and attribution models.

If you operate an ecommerce store outside of Shopify (Bigcommerce / Woocommerce), want cross-platform attribution down to the creative level (including influencers), and an AI decision making engine to tell you what to do next, all without incurring a percentage-based media cost, then Blueprint is for you.

If you are on Shopify and looking for a plug and play attribution integration with added features for ecommerce stores like post purchase surveying and inventory forecasting, and are content with paying more as your store scales, Triple Whale may be for you.

If you are interested in a platform that allows for creative generation for social ads at scale and focuses on automated optimizations via api into your ad channels, then Smartly.io may be for you.

With hundreds of other options available as well, It can be hard to know if you are making the right choice on an advertising optimization and reporting platform. It really just depends on your specific situation.

In this blog, we’ll compare these 3 solutions across the following categories: integrations, attribution models, visual reporting, predictive analytics, pricing, and time to get up and running.

When you’re spending a lot on paid media, picking the right tool(s) can literally transform your business in a matter of a few weeks. Below we’ll break down the differences between three of the best across integrations, analytics and attribution, creative, and pricing.

Grounded in the practical insights from years of experience, aims to equip marketers with the knowledge to demystify attribution for media buyers spending millions a year and in some cases, many millions a month, and apply these foundational technologies confidently and effectively.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Attribution is a fundamental digital marketing concept that often evokes feelings of trepidation and mystery. But it’s much less complicated to grasp than you’d think. When marketers recognize that and tune out all the noise surrounding attribution, they can unlock valuable insights into the effectiveness of their campaigns by leveraging the right tools and strategies. This article demystifies what attribution is within the context of digital advertising by identifying its different types and explaining its practical implications.  

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Blueprint's "Just Ad'ed" Weekly Digest – your new go-to source for Paid advertising news.

Stay ahead of the curve with our weekly newsletter, Just Ad'ed, as we bring you a concise roundup of the most relevant and impactful news stories from the world of Paid Advertising. Staying informed is crucial in the fast-changing landscape of digital marketing, and Just Ad'ed is designed to keep you in the loop without overwhelming you.

Signing up for Just Ad'ed is a breeze: Simply click the link below to subscribe, and start receiving your weekly dose of essential paid advertising news.

Assessing the value of ads and their placement is one of the keys to unlocking greater efficiency. But, measuring and conveying that value to your clients can get your data teams stuck in a never-ending reporting cycle. Finding ways to optimize your team's productivity so they stay focused on delivering value and developing strategy is a challenge that marketers run into all the time. Fortunately, there are steps you can take to strike the right balance.

TikTok has made waves all over the advertising landscape for a few years now. And their latest big announcement — unveiling their first-party measurement solution that allows marketers to go beyond the last-click model and truly understand their customers’ journeys on TikTok — has lots of folks in the industry excited. But we’d recommend assessing this news with a critical eye.

2024 will be pivotal for media advertising as the world deals with significant changes in the societal landscape. Brands, now more than ever, will focus on maximizing efficiency as they navigate this period of uncertainty. Media teams that recognize this shift and can take advantage of it will enjoy outsized results, gain traction with clients, and usher in a new era of productivity. This article provides insights and predictions for media experts to help them maneuver their way to success against the backdrop of a potentially turbulent year.

In this blog post, we’ll define the meaning of ‘advertising effectiveness,’ address the most commonly asked questions about how to measure the effectiveness of your ads, and explain why it’s critical that you have the tools to measure efficiently and accurately.

Your advertising effectiveness is directly tied to the success of your company. To massively scale, you have to achieve the right return on your advertising investments, and doing so starts by establishing the right program.