Features & Improvements

Insights Dashboard Time Scale Alignment

Improved data visualization consistency

Fixed a bug where predicted results were displayed with the wrong time scale, ensuring that insight generated results graphs and actual results use consistent time periods (daily vs weekly)for accurate comparison across 30, 60, and 90-day dashboard views.

Google Ads Integration Enhancement

Resolved customer ID display issues

Addressed a bug in the integration process with Google Ads given changes in the API.

Meta UTM Updated

Improved URL parameter readability and functionality

Updated the URL tracking template used for Meta ads UTM updates to use an un-encoded version for better readability, ensuring proper UTM parameter formatting and improved tracking accuracy.

Insight Actions Status Fix

Enhanced insight action tracking and display accuracy

Fixed bug where incomplete/complete actions were displaying incorrectly based on time period, ensuring accurate status tracking and proper display of insight action completion states.

Google Ads Search Terms Enhancement

Comprehensive search term data collection for better insights

We are now pulling all search terms with spend greater than 0 in the Google Ads Search data pull.

Meta Creative Asset Management Fix

Resolved image and video upload issues with cloud storage

Fixed image/video upload bug that prevented creative media from being stored in GCP cloud storage.

Snapchat Attribution Timing Support

Added platform-specific conversion timing configuration

We added toggle support for Snapchat attribution timing, allowing users to choose between impression-based and conversion-based reporting.

Email Deliverability Improvements

Enhanced password reset email reliability

Made improvements to our SendGrid password reset template to avoid spam filters from email providers, ensuring reliable delivery of password reset emails and improved user experience.

Meta Conversions Support Enhancement

Expanded conversion tracking capabilities for Meta campaigns

Added support for Meta Conversions to complement existing Actions and Custom Conversions functionality. Users have access to the full range of Meta conversion tracking options for more comprehensive campaign performance analysis.

Campaign Funnel Assignment Improvements

Intelligent campaign categorization based on bidding strategies

Added support for Google Ads bidding strategy in our campaign funnel assignment step and made the Conversion stage the default funnel group for all campaigns that do not fall into Awareness or Consideration.

Funnel Stage Filtering in Reporting

Enhanced reporting interface with improved table responsiveness

Improved table responsiveness so data fits within the viewport: sticky headers/left columns, horizontal scroll contained within the grid when needed, and auto-collapsing strategy/funnel columns on smaller screens. UI polish across buttons and combo boxes smooths interactions, and a reusable selector keeps filtering consistent across dashboards.

Scoped Selections in Reporting Tables

Improved multi-select workflow accuracy and predictability

Select-all, clear, and bulk actions operate only on the current view, improving accuracy and predictability for multi-select workflows. Smoother, safer bulk-edit experience.

LTV/Cohort Data Integration Data Management

Improvements for data analysis features

Created changes to data structure to accommodate LTV/cohort data, ensuring comprehensive documentation for insights and LTV/cohort specific functionality. This is the foundation for our upcoming release to integrate LTV/Cohort data when generating insights.