Features & Improvements

Halo Effect - AI-Powered Budget Optimization

Intelligent spend distribution across all advertising platforms

Introduced Halo Effect, a comprehensive AI-powered system that analyzes your historical ad performance to intelligently distribute additional budget across campaigns and platforms. The system provides easy-to-use preset options, shows predicted results before you commit, includes safety warnings to prevent overspending, and allows you to review and approve budget changes with a single click. This revolutionary feature helps maximize your advertising ROI by automatically finding the best places to invest additional spend based on your past performance data.

Keyword Table Styling Consistency

Enhanced UI consistency across platform tables

Fixed keyword table styling

Key Metrics Dashboard Display

Enhanced dashboard visualization and chart responsiveness

Compare Charts Get a Responsive Makeover
The compare entities dashboard charts have been redesigned for better responsiveness and visual clarity. The horizontal scrolling layout has been replaced with a responsive grid system that automatically adapts to different screen sizes. The revenue chart now only appears when actual revenue data is present, eliminating empty charts and improving the overall user experience. Chart heights have been optimized for better viewing, and the visual design has been enhanced with cleaner backgrounds and improved typography throughout the interface.

Minor Fixes

• Missing Insights Caching
• Cohort Columns SQL Query Fix
• Meta Ad Copy v2 Logging Optimization
• Compare Chart UI Responsiveness
• Results Title Labeling Fix
• GA4 Data Pull Enhancements
• Additional Testing Automation